Ads of the World A Graphics.com site

Mercedes-Benz: The End

Mercedes-Benz: The End
Your rating: None Average: 6.4 (26 votes)

Navigation and entertainment in one.

Advertising Agency: Jung con Matt/Donau, Vienna, Austria
Art directors: Volkmar Weiss, Dian Warsosumarto
Copywriters: Andreas Putz, Thomas Niederdorfer
Photographer: Jork Weismann

Comments

Marlus Lau's picture 176 pencils
Marlus Lau | Thu, 2009-10-29 08:41

I don´t get it.

talkingisfree's picture 579 pencils
talkingisfree | Thu, 2009-10-29 08:44

Nice!

mikeelrapido's picture 859 pencils
mikeelrapido | Thu, 2009-10-29 09:51

??

<--------SexInAds-------->
http://sexinads.tumblr.com

Szychowski's picture 57 pencils
Szychowski | Thu, 2009-10-29 10:24

Nice idea

http://www.szychowski.info

khalu's picture 30 pencils
khalu | Thu, 2009-10-29 10:25

? ??????

Guest's picture
Guest | Thu, 2009-10-29 10:41

I think that "the end" is the end of a movie (entertainment) and "the end" of the road/trip (navigation).

dthlb72's picture 237 pencils
dthlb72 | Fri, 2009-10-30 05:34

... and just reach home.

HellasLover's picture 351 pencils
HellasLover | Thu, 2009-10-29 16:10

i get it but the idea is too forced. from looking at this ad what i think at first is that these people finally found their dream house. the end.

"I don't live in Greece, Greece lives in me..."

AmigoInvisible's picture 170 pencils
AmigoInvisible | Thu, 2009-10-29 19:29

Lovely idea, but like it has been pointed out, so-so execution. Is this even a house that someone who owned a Mercedes would live in?

Dzsoi's picture 4558 pencils
Dzsoi | Mon, 2009-11-02 08:34

Absolutely right.

AmOgodzzz's picture 501 pencils
AmOgodzzz | Fri, 2009-10-30 01:38

Yeah, this idea's a bit weak. Tries too hard and the payoff is a disappointment.

www.hellofawzy.carbonmade.com

miko1aj's picture 1390 pencils
miko1aj | Fri, 2009-10-30 05:12

Oh c'mon. It's great ad, great campaign. It's obviously not created for festivals and it's simple and clear. Very memorable and witty. Congrats for the team.

Guest's picture
Guest | Sat, 2009-10-31 10:25

neither simple nor clear !! I rly can't get it until now!!!!!! I think maybe he means that this is the END because they have no mercedes in the parking?

AmigoInvisible's picture 170 pencils
AmigoInvisible | Tue, 2009-11-03 02:15

This is what I gather from the execution: The "Splitview" (assuming this is a screen inside the car) provides both navigation and entertainment. Hence the rearview camera (navigation while parking) and the old-school "End" title (entertainment).

If so, I stand by my initial opinion—good concept and so-so execution (and I think it may be as simple as changing the background photo).

rolling.stone's picture 1164 pencils
rolling.stone | Tue, 2009-11-03 09:05

Idea is OK, art isn't

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

mcfly's picture 54 pencils
mcfly | Tue, 2009-11-03 10:00

Great work.

BillyBernhardt's picture 4 pencils
BillyBernhardt | Sat, 2009-11-07 13:44

'Fin' was better. 'The End' has one word too many.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!