Mercedes-Benz: The End
Navigation and entertainment in one.
Advertising Agency: Jung con Matt/Donau, Vienna, Austria
Art directors: Volkmar Weiss, Dian Warsosumarto
Copywriters: Andreas Putz, Thomas Niederdorfer
Photographer: Jork Weismann
16 Comments
I don´t get it.
Nice!
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Nice idea
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I think that "the end" is the end of a movie (entertainment) and "the end" of the road/trip (navigation).
... and just reach home.
i get it but the idea is too forced. from looking at this ad what i think at first is that these people finally found their dream house. the end.
"I don't live in Greece, Greece lives in me..."
Lovely idea, but like it has been pointed out, so-so execution. Is this even a house that someone who owned a Mercedes would live in?
Yeah, this idea's a bit weak. Tries too hard and the payoff is a disappointment.
Oh c'mon. It's great ad, great campaign. It's obviously not created for festivals and it's simple and clear. Very memorable and witty. Congrats for the team.
neither simple nor clear !! I rly can't get it until now!!!!!! I think maybe he means that this is the END because they have no mercedes in the parking?
This is what I gather from the execution: The "Splitview" (assuming this is a screen inside the car) provides both navigation and entertainment. Hence the rearview camera (navigation while parking) and the old-school "End" title (entertainment).
If so, I stand by my initial opinion—good concept and so-so execution (and I think it may be as simple as changing the background photo).
Idea is OK, art isn't
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Great work.
'Fin' was better. 'The End' has one word too many.