Mercedes-Benz: The Deer

See better in the dark. The night vision assistent of Mercedes-Benz.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Volkmar Weiss, Thomas Niederdorfer
Art Directors: Volkmar Weiss, Georg Feichtinger
Copywriters: Thomas Niederdorfer, Lukas Grossebner
Illustrators: Christo Penev, Mladen Penev
Published: March 2010


bknowlden's picture
3647 pencils

I really like this.

Itsmrme's picture
126 pencils

What is there to like? Why use the deer. Is this suppose to be with the other three print pieces? Nice art work, missing the link.

ivan's picture

Not part of that campaign. It's a separate ad.

Aphex's picture
264 pencils

Pudo haber mejor ejecución, parece un gráfico de Autocad. Pensando en voz alta:

1. El venado alumbrado por esa luz de circo que se centra en el presentador.
2. Dramatizando: "Ahora tienes ojos en la pista", no es el copy, pero podrían haber salido ideas más interesantes.


"Si eres buen copy, presiona alt + F4"

Gi_bo's picture
1385 pencils

DUDE!!!, thanxs for ellaborating the way you would do it, but this is the way THEY did it, It seems pretty easy to spice up an idea thats already done, but I really dont see anything more interesting in the way you draw it. With all due respect, its pretty annoying the way a person sees an ad and just comments on the way HE would have done it better.


sloppy4's picture
1494 pencils

i'm getting one of them there mercedes. it turns stuff into gold. gold!

talkingisfree's picture
2657 pencils

Like it a lot. Love the deer.

Geimima's picture
819 pencils

nice.. well done. its campaignable, why only deer? lot things can be done than just a deer.

life is a playground

pez's picture
1800 pencils

nobody speaks spanish here... why don't you try all us to understand you Aphex?

Aphex's picture
264 pencils

El español es tan bonito, a veces cansa escribir en otro idioma... especialmente si lo que luego lees es un espiral de profundo ego porque haces notar la falta de creatividad. Con todo respeto, el aviso es "genial".

"Si eres buen copy, presiona alt + F4"

live_comments's picture
48 pencils

Like it!

mynscl's picture
32 pencils

concept was awesome,but the execution could've been better

rolling.stone's picture
2740 pencils

great - stretchable idea


~ Quite obviously, I have gathered no moss ! ~

Dzsoi's picture
6717 pencils

Simple, correct idea - nice ballance between being creative and being consumer-friendly.

Mtl Dave's picture
Mtl Dave
274 pencils

Good one.

Guest's picture

proper execution! Congrats

Guest's picture

gefällt mir, kann mir aber gar nicht erklären warum es mir gefällt, irgendwie rätselhaft, lg Franz Pfluegl

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