Mercedes-Benz: Taxi, Sumo

Spacious. The B-Class Taxi.

The new Mercedes-Benz B-Class has so much space that it is the ideal taxicab.

Advertising Agency: Shanghai, Berlin, Germany
Creative Directors: Stefan Karl, Heiner Baptist Rogge
Art Director: Lisa Berger
Copywriters: Michael Spilker, Christopher Ruckwied
Illustrator: Max Kostenko / Lemonade Illustration Agency
Published: October 2012

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5 comments

DesignDine's picture
DesignDine
1316 pencils

Sweet work. Positive.

pierrelastname's picture
pierrelastname
2869 pencils

very very bad.

Show me the money's picture
Show me the money
224 pencils

And over, and over, and over.

Nike Diesel's picture
Nike Diesel
13339 pencils

The whole campaign feels extremely off brand and the idea is not that strong either.

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

Why do I smell Volkswagen's " Anything for New Jetta " campaign here!?

Love creating ads..

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