Mercedes-Benz: Taxi, Afro

Spacious. The B-Class Taxi.

The new Mercedes-Benz B-Class has so much space that it is the ideal taxicab.

Advertising Agency: Shanghai, Berlin, Germany
Creative Directors: Stefan Karl, Heiner Baptist Rogge
Art Director: Lisa Berger
Copywriters: Michael Spilker, Christopher Ruckwied
Illustrator: Max Kostenko / Lemonade Illustration Agency
Published: October 2012


DesignDine's picture
1323 pencils

Good one. Liked it.

certaintly's picture
4056 pencils

dont like the connection to a taxi cab

appealing art though

Show me the money's picture
Show me the money
353 pencils

Nice illustration. That's it.

ItMatters's picture
2171 pencils

It's different. Like it.

pierrelastname's picture
2869 pencils

very vey bad.

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

I liked it for its simplicity

Love creating ads..

NicoCiego's picture
1035 pencils

I feel like this Idea would be the first thing that would come to mind.

the_lizard_king's picture
1259 pencils

The art is really appealing... I see a good relation with the communication. Good job guys.

And then GOD said...
Let there be creativity!!!

Sof_Darv's picture
2 pencils

Loved the illustration, concept idea not so strong.

Klara K.'s picture
Klara K.
2695 pencils

Completely agree.

kleenex's picture
35352 pencils

The illustrations are great, BUTTTT only the sumo one really works though...

How many people have an Afro that LARGE or dog that big???

Gi_bo's picture
1385 pencils

Really?, was that comment for real?


mitali prasad's picture
mitali prasad
408 pencils

i didnt; get it,,,whats; the connection,,,between the hair and a mercedes benz?

thedesignaddict's picture
5415 pencils

Having worked on Mercedes-Benz for years, I have to say that this ad does not fit the band at all.

meistershalis's picture
144 pencils

Art direction is good. Idea is tad bit too forced; doesn't really fit in. Merc could have got a better job.

mitali prasad's picture
mitali prasad
408 pencils

please answer my question too,,,,,,

MattValenzuela's picture
214 pencils

it's the obvious to do when you think about the space. I saw the same thing for another car advertising about 3 years ago in my university... made by a student

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