Mercedes-Benz: Taxi, Afro
Spacious. The B-Class Taxi.
The new Mercedes-Benz B-Class has so much space that it is the ideal taxicab.
Advertising Agency: Shanghai, Berlin, Germany
Creative Directors: Stefan Karl, Heiner Baptist Rogge
Art Director: Lisa Berger
Copywriters: Michael Spilker, Christopher Ruckwied
Illustrator: Max Kostenko / Lemonade Illustration Agency
Published: October 2012
17 comments
Good one. Liked it.
www.designdine.co.uk
dont like the connection to a taxi cab
appealing art though
Nice illustration. That's it.
It's different. Like it.
very vey bad.
I liked it for its simplicity
Love creating ads..
I feel like this Idea would be the first thing that would come to mind.
The art is really appealing... I see a good relation with the communication. Good job guys.
And then GOD said...
Let there be creativity!!!
Loved the illustration, concept idea not so strong.
Completely agree.
The illustrations are great, BUTTTT only the sumo one really works though...
How many people have an Afro that LARGE or dog that big???
Really?, was that comment for real?
GiBo
i didnt; get it,,,whats; the connection,,,between the hair and a mercedes benz?
Having worked on Mercedes-Benz for years, I have to say that this ad does not fit the band at all.
Art direction is good. Idea is tad bit too forced; doesn't really fit in. Merc could have got a better job.
please answer my question too,,,,,,
it's the obvious to do when you think about the space. I saw the same thing for another car advertising about 3 years ago in my university... made by a student