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Mercedes-Benz: Talk
Men talk about women, sports and cars. Women talk about men inside sports cars.
Advertising Agency: Ponto de Criação / Omnicom Group, São Paulo, Brazil
Creative Director: Guto Araki
Art Director: Cristiano Canguçu
Copywriter: Angela Ribeiro
Published: March 2008
Comments
haha nice :)
http://jazarah.net/blog/
good!
Pedro Paes
www.labomboneracriativa.blogspot.com |Especial Cannes Lions
Christiano Cangucu, what exactly was your job? The artdirection is by Jung von Matt/Alster. Photographer Uwe Duettmann...
really? Think they had to put someone in the blank field. Or maybe he invented the idea for slogan. You never know.
Like someone gives a shit about the art direction.
Someone had to insert the copy, right?
so what?! jung von matt/alster is world wide known for puting their name on ideas of others. just two of many more examples:
http://www.boingboing.net/2002/10/08/mc-escher-in-lego.html
http://adsoftheworld.com/media/print/lego_tower
http://i3.tinypic.com/6asnvas.jpg
http://adsoftheworld.com/media/print/runners_point_fugitive
I once read that people don't actually admire drivers but solely the cars. translation: that girl staring at you driving a ferrari doesn't care about the person inside.
it's also a bland concept we've seen played out to oblivion.
Drive your penis! Buy a Mercedes!
GOOD
nice
Nice one!!
I love the copy! Good work.
- http://www.umbertovonspiel.com/ - Let's work together and do many great things !
... a very boring one.
Ah! Reminds me of good advertising...
Also, perhaps "in sports cars" would've sufficed.
"Advertising sucks... ever so gently."
sexist. boring.
hehe
Great adds from MB. No wonder Mercedes Benz is better for all the things others have listed as well as holding value. Sad thing is that Detroit could build a similar quality car or even better, but they don't.
_________________
"Autopartswarehouse.com Blog"
Awesome! Awesome! Awesome! Great copy, well thought of! I love it.
I love the wise copy. I am sexist.
girls don't care about the car.. hey guys you will keep thinking the same and having same results. angela ribeiro.. what happens in Brazil with you girls??
anyway... could a girl by this car or they ask you to be a man? or could a man that doesn't talk about women, sports or cars buy it?
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