Mercedes-Benz: Talk

Men talk about women, sports and cars. Women talk about men inside sports cars.

Advertising Agency: Ponto de Criação / Omnicom Group, São Paulo, Brazil
Creative Director: Guto Araki
Art Director: Cristiano Canguçu
Copywriter: Angela Ribeiro
Published: March 2008

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18 comments

jazarah's picture
jazarah
1262 pencils

haha nice :)

Lip's picture
Lip
234 pencils

good!

Pedro Paes
www.labomboneracriativa.blogspot.com |Especial Cannes Lions

Axxl's picture
Axxl
208 pencils

Christiano Cangucu, what exactly was your job? The artdirection is by Jung von Matt/Alster. Photographer Uwe Duettmann...

miko1aj's picture
miko1aj
3100 pencils

really? Think they had to put someone in the blank field. Or maybe he invented the idea for slogan. You never know.

salamandos's picture
salamandos
1947 pencils

Like someone gives a shit about the art direction.
Someone had to insert the copy, right?

Killer Kowalski's picture
Killer Kowalski
394 pencils
krautland's picture
krautland
3204 pencils

I once read that people don't actually admire drivers but solely the cars. translation: that girl staring at you driving a ferrari doesn't care about the person inside.

it's also a bland concept we've seen played out to oblivion.

Crisp One's picture
Crisp One
2007 pencils

Drive your penis! Buy a Mercedes!

nile's picture
nile
14 pencils

GOOD

creativearmy's picture
creativearmy
24 pencils

nice

aadi's picture
aadi
230 pencils

Nice one!!

Umberto Vonspiel's picture
Umberto Vonspiel
81 pencils

I love the copy! Good work.

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Mr.Abc's picture
Mr.Abc
50 pencils

... a very boring one.

Shanty Mathew's picture
Shanty Mathew
130 pencils

Ah! Reminds me of good advertising...
Also, perhaps "in sports cars" would've sufficed.

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

Quink's picture
Quink
234 pencils

sexist. boring.

raverus's picture
raverus
1478 pencils

hehe

copydriven's picture
copydriven
11 pencils

Awesome! Awesome! Awesome! Great copy, well thought of! I love it.

meripeich's picture
meripeich
22 pencils

girls don't care about the car.. hey guys you will keep thinking the same and having same results. angela ribeiro.. what happens in Brazil with you girls??
anyway... could a girl by this car or they ask you to be a man? or could a man that doesn't talk about women, sports or cars buy it?

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