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Mercedes-Benz: Straight
The shortest way between C and A isn't a straight line.
Advertising Agency: Ponto de Criação / Omnicom Group, São Paulo, Brazil
Creative Director: Guto Araki
Art Director / Illustrator: Cristiano Canguçu
Copywriters: Guto Araki, Angela Ribeiro
Published: March 2008
Comments
It's a curved line!!!
Good one!!
it´s autocad?
Pedro Paes
www.labomboneracriativa.blogspot.com | Especial Cannes Lions
not true. the shortest way would be a straight line.
lame ad.
Wow, this has to be the most boring Brazilian ad I've seen. Fail.
The headline and the visual are more of a 'corporate image builder' of Mercedez. One can assume that there is no room for shortcuts in the company's corporate philosophy. The problem starts here- they are also trying to sell the 'New C63 AMG under the same umbrella. That does not jive with the headline and the visual. And the ad hasn't attempted to use the corporate philosophy in introducing the new C63.The ad is incomplete.
Do they still need an ad like this?
Shattered details on every corner!
Would have been a much cleaner layout!!
withalltherespects
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