Mercedes-Benz: Squirrel

I'm too young! I never saw the ocean! I never learned to dance! I never knew true love! I never got to travel! I never learned algebra! I never made a snow angel! Besides, this can't be my time to go - I'M THE ONLY ONE WHO KNOWS WHERE ALL THE NUTS ARE BURIED!
Go ahead and get them. With ABS, ESP, ILS and BAS Brake Assist the road is a safer place to be. For everybody.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Deneke von Weltzien
Creative Directors: Thimoteus Wagner, Christian Fritsche
Art Director: Jonas Keller
Copywriters: Daniel Pieracci, Christian Anhut
Graphic Designer: Dennis Wagner
Published: 2008


DengueFever's picture
148 pencils

Ha ha ! Love it.

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

I love these. Good stuff indeed.


"I have a screen name because not having one is for pussies."

Devon_Dan's picture

This is the only one I like - the line about the nuts made me chuckle.

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Wordnerd's picture
6660 pencils

this is cute! nice copy

whitewhite's picture
253 pencils

Oh My God they just sold me a Merc with this ad. Good god y u din't give me enough money. Copywriters shud be paid a bit more...Awsome ad.Awsome

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Cool, but realy cool is it, when you try to drag it on your desctop.

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ha. we all know what happens...

SeanMartin's picture

They're... cute. But for the Merc brand? Cars this expensive being sold like Saturday morning cartoons? Sounds like a brand getting really, really desperate somehow.


No, I am not a media buyer.

corre's picture
196 pencils

I don't think I would have bothered reading a copy so long if someone didn't mention it was a good copy.

CK TheJunction's picture
CK TheJunction

Lol nice one, love it :)

Maxx's picture

Sorry, but this I don't like. It's not very clever like Mercedes used to be...Very boring...

Mezooo's picture
174 pencils

never gonna read the text! bad ad! JvM you can do better!

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Nice trick below the ad...

advertiser's picture

funny camaign - good job

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Too low for a premium-car like Mercedes.

Green_Hornet's picture
55 pencils

I wish I had done these!

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