Mercedes-Benz: Snow

At home on snow. 4Matic, the permanent four-wheel-drive from Mercedes-Benz.

Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Creative Director: Michael Haeussler, Florian Kitzing
Art Director: Kalle Haasum, Mareike geisker, Markus Kremer, Ole Kleinhans
Copywriter: Arndt Poguntke
Art Buying: Marjorie Jorrot
Photographer: Klaus Merz
Producer: Sven Hannemann
Postproduction: Zerone
Account Manager: Yves Rosengart
Aired: December 2008

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6 comments

sneakyhands's picture
sneakyhands
1857 pencils

i'd say this one works the best. the others feel rubber stamped. i'm also a little on the fence on whether or not this is right for mercedes, though i do like it.

AmigoInvisible's picture
AmigoInvisible
195 pencils

Nice idea.

For some reason, however––and this is just personally––I'm a little tired of the Mercedes ad layout. There's nothing inherently *wrong* with it (and of course it's good too keep it consistent with their other media), but... I wouldn't mind a new art direction.

Nonetheless, good concept.

everartz's picture
everartz
7613 pencils

this is a good art direction and a good idea as well, but i was thinking that repeating the same small figure is a bit boring, but the entire look of the ad appeals to me...
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Everartz

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prohomopithecus's picture
prohomopithecus
39 pencils

Nice ad, but it better works for me on web as a pop-up banner, that gradually grows.

Guest's picture
Guest

fucking thing sucks, usual JvM crap...

Guest's picture
Guest

see the new Audi TVC.

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