Mercedes-Benz: Snow
At home on snow. 4Matic, the permanent four-wheel-drive from Mercedes-Benz.
Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Creative Director: Michael Haeussler, Florian Kitzing
Art Director: Kalle Haasum, Mareike geisker, Markus Kremer, Ole Kleinhans
Copywriter: Arndt Poguntke
Art Buying: Marjorie Jorrot
Photographer: Klaus Merz
Producer: Sven Hannemann
Postproduction: Zerone
Account Manager: Yves Rosengart
Aired: December 2008
6 Comments
i'd say this one works the best. the others feel rubber stamped. i'm also a little on the fence on whether or not this is right for mercedes, though i do like it.
Nice idea.
For some reason, however––and this is just personally––I'm a little tired of the Mercedes ad layout. There's nothing inherently *wrong* with it (and of course it's good too keep it consistent with their other media), but... I wouldn't mind a new art direction.
Nonetheless, good concept.
this is a good art direction and a good idea as well, but i was thinking that repeating the same small figure is a bit boring, but the entire look of the ad appeals to me...
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Everartz
| Everartz |
Nice ad, but it better works for me on web as a pop-up banner, that gradually grows.
fucking thing sucks, usual JvM crap...
see the new Audi TVC.