Mercedes-Benz SLK: Blown Away, Toupee
From 0 to lost toupee in 4.9 seconds. The all-powerful SLK 55 AMG convertible.
Mercedes-Benz - The future of the automobile.
Advertising Agency: Leo Burnett, South Africa
Creative Director: Vanessa Pearson
Art directors: Alan Lewus, D.Johnson
Copywriters: Steve Anderson, S.Nel
Photographer: Michael Meyersfeld
14 comments
These are actually pretty funny. This kid with the tupee is hilarious.
pretty amazing
re-post?
Yes, as it was lost previously. I'm almost complete with all the reposts. Thanks for the patience.
Ivan Raszl, admin of AotW
thanks for your patience to repost every single one of them! :)
A little long copy. Very nice idea.
www.copybreaks.blogspot.com
"Everyday is one short life"
www.erhanali.blogspot.com/
Are you guys insane??? This campaign is so wrong on so many levels! Just look at. It’s not a clever idea or a great campaign at all.
Here’s the pitch...
Some rich bastard rips through an underdeveloped and impoverished section of what seemingly is South Africa as this is where the agency is, in his brand new SLK 55 AMG convertible.
Here’s the best part...
He’s going so fast that his toupee flies of his head and happens to land on a small, young barefoot child wearing stained and dirty clothing standing outside a derelict and crumbling service station???
Lame! Lame! Lame! This campaign is an insult!
Shame Mercedes Benz! Shame Leo Burnett South Africa!
Well put. I concur.
yes, they're insulting the poor. and they're portraying their own target group as old snobbish toupee wearers.
Simply scandalous !!
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Jumo,
Art Director FP7 Morocco
im not excited about the message - snobbish. Insensitive bastards.
I am all for ads that don't show the product but still manage to convey an image, a smart witty image at that. However, I do have to agree with AdvertisingIsNotArt's comment. It is a good image but the message is poorly conveyed and I do agree that it is shameful. The whole campaign seems as it is poking fun at as well as demoralizing the less fortunate.
www.reptilegraphics.com
I think the ad is hilarious. Although I don't think I'd be driving MY new Benz in Deliverance.
I hope that this camping is so cruel....... Show persons which never will can buy a mercedes....