From 0 to lost summer's hat in 4.9 seconds. The all-powerful SLK 55 AMG convertible.
Mercedes-Benz - The future of the automobile.
Advertising Agency: Leo Burnett, South Africa
Creative Director: Vanessa Pearson
Art directors: Alan Lewus, D.Johnson
Copywriters: Steve Anderson, S.Nel
Photographer: Michael Meyersfeld
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6 Comments
i guess it has n extra layer? or i missd somthg...
stuck from 0 to 0 in th last five minz...
Sell the sizzle, not the steak.
well done
The visual is very interesting, but the "lost things because I'm on a convertible" has been done a lot, especially the toupe one (See joe la pompe's site)
I understand that visually the poverty looks good and also for the idea to work if they were not poor they wouldn't use the found stuff.
I'm not a political correct police (pretty much the opposite), I was thinking: Showing all this sad poverty helps to sell these expensive Mercedes?
I comment the comments
it s a good Ad but i agree with Darkside about the poverty exposed in the image.
Agree with Darkside. This is a new recycled convertible ad, plus poor taste.
+1 DarkSide !!
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Jumo,
Art Director FP7 Morocco