Mercedes-Benz: Shirt

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Designer: Simon Redwood
Photographer: Lewis Mulatero
Executive Creative Director: Nick Worthington
Art Directors: Simone Louis
Copywriter: Simone Louis
Agency Producers: Paul Courtney, Gabrielle Buckle
Account Director: Scott Coldham
Account Manager: Janelle Van Wonderen

11 comments

yun siang orangutan's picture
yun siang orangutan
298 pencils

Makes me sleepy

dutajehla's picture
dutajehla
60 pencils

Obviously you are not going to buy one!
Good copy, bad artdirection.

getconnected2001's picture
getconnected2001
987 pencils

You read whole copy?
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Amit Singh

phoamcor's picture
phoamcor
1284 pencils

Metaphor train wreck.

matks's picture
matks
476 pencils

In my opinion it is just a well-written brief. I'd be very pleased to be briefed this way;-) Insights are great, full info on the target behaviour, interesting language... Good job. I can't wait till it gets to the creative department.

Whitefang's picture
Whitefang
509 pencils

yawn

boyoboyitsfun's picture
boyoboyitsfun
151 pencils

Beautifully written.

vinaywins's picture
vinaywins
138 pencils

Good copy.
But...

Vinaywins
www.freewebs.com/vinaywins

adgoddess's picture
adgoddess
369 pencils

Well, I guess we all know what distinguishes Mercedes from other brands...

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

wtf? makes me wanna make sleep.

wearmysocks's picture
wearmysocks
1085 pencils

Great copy!
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Energizer Bunny arrested, charged with battery.

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Energizer Bunny arrested, charged with battery.

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