Advertising Agency: Colenso BBDO, Auckland, New Zealand
Designer: Simon Redwood
Photographer: Lewis Mulatero
Executive Creative Director: Nick Worthington
Art Directors: Simone Louis
Copywriter: Simone Louis
Agency Producers: Paul Courtney, Gabrielle Buckle
Account Director: Scott Coldham
Account Manager: Janelle Van Wonderen
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11 Comments
Makes me sleepy
Obviously you are not going to buy one!
Good copy, bad artdirection.
You read whole copy?
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http://indianadsblog.blogspot.com/
Amit Singh
Metaphor train wreck.
In my opinion it is just a well-written brief. I'd be very pleased to be briefed this way;-) Insights are great, full info on the target behaviour, interesting language... Good job. I can't wait till it gets to the creative department.
yawn
Beautifully written.
Good copy.
But...
Vinaywins
www.freewebs.com/vinaywins
Vinaywins
Well, I guess we all know what distinguishes Mercedes from other brands...
wtf? makes me wanna make sleep.
Great copy!
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Energizer Bunny arrested, charged with battery.
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Energizer Bunny arrested, charged with battery.