Mercedes-Benz: Shirt

Mercedes-Benz: Shirt

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Designer: Simon Redwood
Photographer: Lewis Mulatero
Executive Creative Director: Nick Worthington
Art Directors: Bradley Averill, Simone Louis
Copywriter: Simone Louis, Bradley Averill
Agency Producers: Paul Courtney, Gabrielle Buckle
Account Director: Scott Coldham
Account Manager: Janelle Van Wonderen

Your rating: None Average: 4.9 (9 votes)

Comments

Submitted by yun siang orangutan on Sun, 2008-05-18 05:40.

Makes me sleepy

Submitted by dutajehla on Sun, 2008-05-18 10:49.

Obviously you are not going to buy one!
Good copy, bad artdirection.

Submitted by getconnected2001 on Sun, 2008-05-18 11:50.

You read whole copy?
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http://indianadsblog.blogspot.com/
Amit Singh

Submitted by phoamcor on Sun, 2008-05-18 10:35.

Metaphor train wreck.

Submitted by matks on Sun, 2008-05-18 10:51.

In my opinion it is just a well-written brief. I'd be very pleased to be briefed this way;-) Insights are great, full info on the target behaviour, interesting language... Good job. I can't wait till it gets to the creative department.

Submitted by Whitefang on Sun, 2008-05-18 20:34.

yawn

Submitted by boyoboyitsfun on Sun, 2008-05-18 23:58.

Beautifully written.

vinaywins's picture
Submitted by vinaywins on Mon, 2008-05-19 03:10.

Good copy.
But...

Vinaywins
www.freewebs.com/vinaywins

Submitted by adgoddess on Mon, 2008-05-19 04:02.

Well, I guess we all know what distinguishes Mercedes from other brands...

Senhora Kolossa's picture
Submitted by Senhora Kolossa on Mon, 2008-05-19 05:03.

wtf? makes me wanna make sleep.

wearmysocks's picture
Submitted by wearmysocks on Mon, 2008-05-19 05:54.

Great copy!
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