Mercedes-Benz: Shirt

Mercedes-Benz: Shirt

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Designer: Simon Redwood
Photographer: Lewis Mulatero
Executive Creative Director: Nick Worthington
Art Directors: Bradley Averill, Simone Louis
Copywriter: Simone Louis, Bradley Averill
Agency Producers: Paul Courtney, Gabrielle Buckle
Account Director: Scott Coldham
Account Manager: Janelle Van Wonderen

Your rating: None Average: 4.9 (9 votes)

Comments

Makes me sleepy

Obviously you are not going to buy one!
Good copy, bad artdirection.

You read whole copy?
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Amit Singh

Metaphor train wreck.

In my opinion it is just a well-written brief. I'd be very pleased to be briefed this way;-) Insights are great, full info on the target behaviour, interesting language... Good job. I can't wait till it gets to the creative department.

yawn

Beautifully written.

vinaywins's picture

Good copy.
But...

Vinaywins
www.freewebs.com/vinaywins

Well, I guess we all know what distinguishes Mercedes from other brands...

Senhora Kolossa's picture

wtf? makes me wanna make sleep.

wearmysocks's picture

Great copy!
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Energizer Bunny arrested, charged with battery.