Mercedes-Benz S-Class: Ex-wife

Advertising Agency: NET#WORK BBDO Johannesburg, South Africa
Executive Creative Director: Rob Mclennan
Creative Director: Mariana O'kelly
Copywriter: Gary Du Toit
Advertiser's Supervisor: Maretha Gerber
Account Supervisor: Lynda Fiebiger
Art Buyer: Kirsty Zietsman
Art Directors: Brent Singer
Illustrator: Brent Singer

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14 comments

gon_enelcamino's picture
gon_enelcamino
838 pencils

great job!

Guest's picture
Guest

there was a very similar campaign for a beer. i think it was posted on here.

Guest's picture
Guest

that's the one. it's much simpler and more clear than this one.

pindaro's picture
pindaro
526 pencils

they share the same graphic resource but are conceptually different.

the headline in this ads is powerful, and the stories they tell with the icons are kinda interesting.

very good overall work.

Guest's picture
Guest

Harvey Nichols also comes to mind.

Guest's picture
Guest

clever insight and very funny
cool!

sirvan's picture
sirvan
29870 pencils

The Goldstar Beer campaign makes WAY more sense than this.

+++

"I love some things, and don't love some other things."

Emran Hayat's picture
Emran Hayat
832 pencils

not a cool stuff from benz

Creativity is a natural extension of our enthusiasm

jai hind's picture
jai hind
356 pencils

thats a great line, and great campaign too

jai hind
art director

Guest's picture
Guest

Confusing. The strategy is clear but the execution is way too complicated. Where do I begin??

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

oh...itz damn good

tanvir

katoon's picture
katoon
26 pencils

good job...

s1bs's picture
s1bs
398 pencils

i like

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