Mercedes-Benz S-Class: Children

Advertising Agency: NET#WORK BBDO Johannesburg, South Africa
Executive Creative Director: Rob Mclennan
Creative Director: Mariana O'kelly
Copywriter: Gary Du Toit
Advertiser's Supervisor: Maretha Gerber
Account Supervisor: Lynda Fiebiger
Art Buyer: Kirsty Zietsman
Art Directors: Brent Singer
Illustrator: Brent Singer

12 comments

Guest's picture
Guest

Good one, love the art direction and the whole story. Congratulations for the lion, guys! You deserve it.

sirvan's picture
sirvan
29870 pencils

What the hell does all this have to do with the car? It's PRETTY, and WELL DONE, but has ZERO to do with the benefits of the car. It's a bunch of design masturbation, is all.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

but u have to admit that u like those AGENCY GROUPIES :0 they follow the ad and SHOOT THOSE DIVINE COMMENTS!!! OH ITS BBDO wawwwwwwwwwwww 100% amazing! oh crap, if they spend more time working on their talents than PRAYING to their COMMERCIAL GODS!!!

stitchy's picture
stitchy
779 pencils

but u have to admit that u like those AGENCY GROUPIES :0 they follow the ad and SHOOT THOSE DIVINE COMMENTS!!! OH ITS BBDO wawwwwwwwwwwww 100% amazing! oh crap, if they spend more time working on their talents than PRAYING to their COMMERCIAL GODS!!!

Notorious's picture
Notorious
631 pencils

WOOOW. I h8 it!!!!

outsmart me, if you can

Guest's picture
Guest

I like it. Not very Merc, but perhaps that's the point. Trying to be less stuffy? I like the proposition - be selfish.

Chopper's picture
Chopper
1015 pencils

I knew only one uncle scrooge, all the the other buy Porsche or Ferrari

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

well, itz creative, i love it...but the question is....the ad is all about spending ur money to by this mercedes rather than to ur children...then why mercedes...why not the other cars? i mean, i couldn't find anything tht inspiered me to buy this Mercedes-Benz S-Class...

tanvir

d1pran's picture
d1pran
12 pencils

As always ... one more best from Merc.

s1bs's picture
s1bs
399 pencils

i like

velle's picture
velle
1550 pencils

brief: make ppl blow cash on a car they dont need
ideation: make people realise that hoarding (saving) is stupid - the money they save will be spent for them if they dont spend it on themselves.

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