Mercedes-Benz: Run

If you want more space. Sprinter Cargo.

Advertising Agency: Grey, Brazil
Creative Directors: Guy Costa, Alexandre Scaff
Art Directors: Lucas Heck, Ricardo Sarno
Copywriter: Filipe Medici
Photographer: Manipula

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5 comments

abdeLooK's picture
abdeLooK
252 pencils

it feels more lonelyness than space..

ace85le's picture
ace85le
3939 pencils

This is just exaggeration humor. Doesnt really work here. A bit far fetched I think.

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Manoma's picture
Manoma
1093 pencils

Here it's the same problem :
The first idea, (when you see it's a mercedes ADS, it's that the man running can have made the choice to run here),
because it's better and more comfortable and efficicent than on the real ground...

That's would be more in the style from Mercedes,
so i understand this way in first, and not the inverse.

So it's wrong in my opinion...

kuzni's picture
kuzni
25 pencils

I think I'll stick to my Audi...

Ed Rapport's picture
Ed Rapport
724 pencils

I don't get it? Where is the creative part supposed to be?

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