Mercedes-Benz: Rugby

Classic Style. Sportive Extras.
The E-Class Premium Sport Edition with sports steering wheel and seats, 18 inch alloys, sport suspension kit and enhanced breaking system.

Advertising Agency: BBDO Moscow, Russia
Creative Director: Mihai Coliban
Art Director: Holger Paasch
Copywriter: Viktor Sokolov
Photographer: Yoris van Velzen
Retouching: Main Works, Frankfurt/M
Published: March 2008


sneakyhands's picture
1857 pencils

it's weird seeing a football outside of the US. as for the campaign, it feels too silly. i love silly, but not here. plus, this isn't sporty, it's sports-equipmenty. i'd rather see an expensive looking oil painting behind the car depicting a great athletic moment, but that's just me.

BFB's picture
938 pencils

Rugby ball, not a football. As for teh campaign: Meh.

Guest commenter's picture
Guest commenter

No, it's clearly a football... you can also see other equipments belongs to a football player (rugby players wear shorts, not tight pants and don't use gloves), there is even NFL logo on the shoes...

SeanMartin's picture

Someone at BBDO is a little *too* in love with negative space: this is the same agency that did the disappearing dishes ads.

mandoiii's picture
27 pencils

Love it! Its a very smart/interesting/simple way to transmit the message. I`d say the car could have been smaller... but still, love it!

MINAKA MORI's picture
90 pencils

I kind of like it,i feel it fresh or at least out of common car advertising.
It's very classic mercedes ad mixed with a little twist.
But football / rugby is not my first insight when I think of this car

Don't try to stand out of the crowd; avoid crowds altoghether.

Have a "BRAKE" !'s picture
Have a "BRAKE" !

Anyone interested in a car that has a brEaking system here?! maybe the copywriter is in need of a "BRAKE"!

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