Mercedes-Benz: Racing

Classic Style. Sportive Extras.
The E-Class Premium Sport Edition with sports steering wheel and seats, 18 inch alloys, sport suspension kit and enhanced breaking system.

Advertising Agency: BBDO Moscow, Russia
Creative Director: Mihai Coliban
Art Director: Holger Paasch
Copywriter: Viktor Sokolov
Photographer: Yoris van Velzen
Retouching: Main Works, Frankfurt/M
Published: March 2008


Anurag Sahu's picture
Anurag Sahu
102 pencils

" Sportive Extras " - Zee Russians...=-)

Grabs attention for sure !

MINAKA MORI's picture
90 pencils

I kind of like it,i feel it fresh or at least out of common car advertising.
It's very classic mercedes ad mixed with a little twist.

Don't try to stand out of the crowd; avoid crowds altoghether.

STRTLRS's picture
1607 pencils

Daft Punk! These are nice. Logo placement's a little odd.

I think, therefore... yeah.

Guest's picture

Logo placement is called Corporate Design. It´s not like they´re students and choose for each ad where they think it fit´s best.

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