Mercedes-Benz: Rabbit

So my friend and I were just talking about the best way to style our tails. She thinks that a quick dip in the river followed by a good shake is the way to go, but I was like WHATEVER girl, you’ve got to let the sun shine on that thing and bleach it a little because that’s the style right now. And she was like WHATEVER, and then we were like totally late so we ran across the street and we almost got run over but we didn't so WHATEVER.
Whatever, indeed. With ABS, ESP, ILS and BAS Brake Assist the road is a safer place to be. For everybody.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Deneke von Weltzien
Creative Directors: Thimoteus Wagner, Christian Fritsche
Art Director: Jonas Keller
Copywriters: Daniel Pieracci, Christian Anhut
Graphic Designer: Dennis Wagner
Published: 2008

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3 comments

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

oops

ritiz123's picture
ritiz123

i simply love the copy....

picktokyo's picture
picktokyo
1404 pencils

hm, late where to?

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