Mercedes-Benz: Pre-safe brake, 2

Because some things dangerously attract each other.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Georg Feichtinger, Thomas Niederdorfer
Art Director: Georg Feichtinger
Copywriter: Dietmar Voll
Illustrator: Denis Mujakovic
Graphics: Iris Haberzettl
Published: August 2012

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10 comments

mitali prasad's picture
mitali prasad
408 pencils

i didnt get the ad,,,:(.what are they trying to say?

Bruno Souri's picture
Bruno Souri
10 pencils

I think it's a little confusing, guys.

CommandZ's picture
CommandZ
2472 pencils

The only thing I can get out of this is that this is another way of saying opposites attract. Ugh.

meistershalis's picture
meistershalis
143 pencils

I see where they were heading with this, but it's lost in translation.

goldi's picture
goldi
265 pencils

A magnet's magnetic moment.

ankitadv's picture
ankitadv
826 pencils

nice

niko_17's picture
niko_17
138 pencils

it's saying Opposites attract...good, to me not brilliant

mitali prasad's picture
mitali prasad
408 pencils

which opposites attract,,?

mazenokaily's picture
mazenokaily
4 pencils

well it is an ad for a new feature in Mercedes the Pre-Brake something, so what they are trying to say is that because things attract etc... we created this new feature.. bla bla bla, terrible story telling, the pre brake thingy is written so small in the lower left part with no importance what so ever...

Ziggiy's picture
Ziggiy
47 pencils

the positive and negative signs made this ad too obvious. and what are the cat and dog representing anyway?

ZBZ

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