Mercedes-Benz: Pram
Brake Assist Plus. Extra braking force when you need it.
Advertising Agency: BBDO Proximity Singapore
Executive Creative Director: Jagdish Ramakrishnan
Copywriter: William Mathovani
Advertiser's Supervisor: Patricia Ho
Account Manager: Lim Lee Huang
Art Directors: Andrian Pranata, Ivan Hady Wibowo
Photographer: Sebastian Siah, Shooting Gallery
Retoucher: Reina Teo (wishing Well - The Imaging Station), Wei Xin
23 Comments
Kind of a tough road to be doing 80 on, no?
Ok. I don't get the numbers? And why is '0' laying down?
concentrate on copy dude... speed declining 80-0
Creativity is a natural extension of our enthusiasm
Are you retarded......please don't comment when you have half a brain...
nice, clear and works for me
Nice...very nice. But it's only ONE ad.
+++
"I love some things, and don't love some other things."
nice 1
Creativity is a natural extension of our enthusiasm
nice 1
Creativity is a natural extension of our enthusiasm
it`s ok to be a small but smart idea,Brake Assist Plus is small too
Good.
for me it look like crush
scam! this never ran
I'm sure it did. In some expat magazine. Probably the whole campaign in the same issue. With luck the client never saw it so no embarrassing questions.
The word scam is redundant btw. That information was obvious from the word 'Singapore'.
When I look at the work actually run for Merc here, and the sort of work that ends up in the award books for the client... well let's just say the real work is from Mars and the award work is from Alpha Centauri.
Quote: "That information was obvious from the word 'Singapore'."
No, never saw it in any magazine here in Spore. Maybe I missed that expat mag you mention.
Have to agree full-heartedly on the work that ends up in the mags and papers: all rubbish, but who's gonna check if a campaign is for real or not. Cannes wants to cash in on entries so who cares.
Nice, but not beautiful idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
nice work! Hard to do good work for brakes
if your car speed is above 80, I have doubt whether this Brake Assist Plus works or not
Great..........
singapore, nuf said
I like these. And that's not just because there's no metal in the advert... ;)
Can we stop with the giant numbers/letters? The Cannes judges overall really choked this year.
Nice.
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
real nice idea. i liked it. i don't know why some people are obsessed with (or against) the abstract visualization of this ad, but it gives the message with a good sense of humor, and that just works for me...