Mercedes-Benz: Necklace

M-Class. Superior Downhill Control.

Advertising Agency: RAREcreativethinking, Perth, Australia
Creative Director: Brett Wheeler
Art Directors: Brett Wheeler
Retoucher: John Cheese
Photographer: Allan Myles
Copywriter: Mitch Mitchell

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17 comments

Guest's picture
Guest

wow , don't think this has been done before. ONLY a 100000000xs

Guest's picture
Guest

not impressive..

SoCH_TO's picture
SoCH_TO
953 pencils

It's not enugh to make this car for M-Class.

Do some think else

Not a good Idea

Live with Passion

everartz's picture
everartz
7613 pencils

fake!

| Everartz |

Guest's picture
Guest

The wheel is on the left but his arm's out of the window on the right ???!!!!

Guest's picture
Guest

The wheel is on the right

Guest's picture
Guest

what are you talking about? the car is a right seat driver car

Guest's picture
Guest

oldschool!!!

Guest's picture
Guest

Creative Director: Brett Wheeler, Art Directors: Dan Pearce, Brett Wheeler, Retoucher: John Cheese, Photographer: Allan Myles didn't pay any attention to this Ad. The idea is good execution is really baaad. I mean it sucks big time. Look at his hand on the door, it is so fake, look at the shadow, definitely this ad will not motivate people to buy a M-Class. Knowing this car, there are a lot of luxurious options and ideas the creative team could think of in order to push the car sales. This Ad will either win the awards nor sales! Big Yawn!!
OFiroz - OzonE

Guest's picture
Guest

so you're saying you like it, ozone?

Guest's picture
Guest

For me this one it's the most tolerable of all.

Andrey Vaslit's picture
Andrey Vaslit
210 pencils

Forgot to login
As I said, this is the most tolerable for me.
It don't gives me the luxury of Mercedes, but doesn't dislike me.

kibongo's picture
kibongo
116 pencils

Are they falling of a clif with a smile?

federo's picture
federo
781 pencils

I think a superior downhill control is not an impressive atribute to communicate.
you are communicating mercedes!!!!

Guest's picture
Guest

i think the team did the most they could with the brief. the first iteration is the least "instant get it" -- earring looks like headset. just don't understand how "downhill control" differentiates the product, which again is not within the creative team's control.

Guest's picture
Guest

M-Class. Superior backward Control

Guest's picture
Guest

The necklace should move opp. side of direction its common sense,,,,,,,,,,,,,,

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