M-Class. Superior Downhill Control.
Advertising Agency: RAREcreativethinking, Perth, Australia
Creative Director: Brett Wheeler
Art Directors: Brett Wheeler
Retoucher: John Cheese
Photographer: Allan Myles
Copywriter: Mitch Mitchell
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17 Comments
wow , don't think this has been done before. ONLY a 100000000xs
not impressive..
It's not enugh to make this car for M-Class.
Do some think else
Not a good Idea
Live with Passion
fake!
| Everartz |
The wheel is on the left but his arm's out of the window on the right ???!!!!
The wheel is on the right
what are you talking about? the car is a right seat driver car
oldschool!!!
Creative Director: Brett Wheeler, Art Directors: Dan Pearce, Brett Wheeler, Retoucher: John Cheese, Photographer: Allan Myles didn't pay any attention to this Ad. The idea is good execution is really baaad. I mean it sucks big time. Look at his hand on the door, it is so fake, look at the shadow, definitely this ad will not motivate people to buy a M-Class. Knowing this car, there are a lot of luxurious options and ideas the creative team could think of in order to push the car sales. This Ad will either win the awards nor sales! Big Yawn!!
OFiroz - OzonE
so you're saying you like it, ozone?
For me this one it's the most tolerable of all.
Forgot to login
As I said, this is the most tolerable for me.
It don't gives me the luxury of Mercedes, but doesn't dislike me.
Are they falling of a clif with a smile?
I think a superior downhill control is not an impressive atribute to communicate.
you are communicating mercedes!!!!
i think the team did the most they could with the brief. the first iteration is the least "instant get it" -- earring looks like headset. just don't understand how "downhill control" differentiates the product, which again is not within the creative team's control.
M-Class. Superior backward Control
The necklace should move opp. side of direction its common sense,,,,,,,,,,,,,,