Mercedes-Benz: Mirroring

Find the right direction - always. With the navigation system COMAND APS. The best or nothing.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Georg Feichtinger
Art Directors: Stefan Mayer, Georg Feichtinger
Copywriter: Christian Suntinger
Illustrator: Christoph Meissner
Photographer: Christoph Meissner
Graphic Designers: Katharina Kolar, Stefan Mayer
Published: September 2011

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7 comments

Jexep's picture
Jexep
182 pencils

Good one!

my marketing blog (Thai Language): http://jexep.net

MariekeDrees's picture
MariekeDrees
7 pencils

Similar idea done earlier by Nokia: http://adsoftheworld.com/media/outdoor/nokia_day

andylefty's picture
andylefty
4533 pencils

Not the best ad.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

It rememers me a bmw ad.

Hadrons's picture
Hadrons
5743 pencils

Nothing new under the sun.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

djspiralz's picture
djspiralz
491 pencils

nice

TheWasteBin's picture
TheWasteBin
108 pencils

Maybe lost in translation a bit, but better copy would help the visual. "Confused? Your Mercedez can tell you where to go with COMMAND APS. The best or nothing."

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