Mercedes-Benz: Mirroring
Find the right direction - always. With the navigation system COMAND APS. The best or nothing.
Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Georg Feichtinger
Art Directors: Stefan Mayer, Georg Feichtinger
Copywriter: Christian Suntinger
Illustrator: Christoph Meissner
Photographer: Christoph Meissner
Graphic Designers: Katharina Kolar, Stefan Mayer
Published: September 2011


7 comments
Good one!
my marketing blog (Thai Language): http://jexep.net
Similar idea done earlier by Nokia: http://adsoftheworld.com/media/outdoor/nokia_day
www.105nl.com/blog
Not the best ad.
It rememers me a bmw ad.
http://www.mandarinoadv.com
Nothing new under the sun.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
nice
Maybe lost in translation a bit, but better copy would help the visual. "Confused? Your Mercedez can tell you where to go with COMMAND APS. The best or nothing."