Mercedes-Benz: Melon

Advertising Agency: Futatsu Industries, Norway
Chief Creative Officer: Aris Theophilakis
Art Director: Thomas Mantor
Copywriter: Aris Theophilakis
Digital creative: Niri von Bøyesen
Photographer: Ole Musken

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4 comments

zaheenkb's picture
zaheenkb
58 pencils

Google translates it as: The world's first patented airbag

Zaheen

Micah1221's picture
Micah1221
202 pencils

I see the benefit of the air bag. The fact that the visual contains only one watermelon should be made clearer. The concept isn't interesting either.

DesignDine's picture
DesignDine
1316 pencils

Seriously? Mercedes???

stewie's picture
stewie
97 pencils

mmm...no.

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