Mercedes-Benz M-Class: Frame

The new generation of M-Class.

Advertising Agency: El Laboratorio, Madrid, Spain
Chief Creative Officer: Carlos Holemans
Creative Directors: Carla Romeu, Jesus Lada
Copywriter: Arturo Benlloh
Art Director: Nacho Soria
Account Supervisors: Ana Conde, Clara Hernangómez
Account Manager: Santiago Martinez


Grrrr's picture
1963 pencils

I like it, but the "Author: M-Class" somewhat spoils it for me.

certaintly's picture
4056 pencils

this is SO fucking good!

metis's picture
413 pencils


glutamin's picture
107 pencils

this is brilliant.

talkingisfree's picture
2657 pencils

Is interesting. That's all, nothing special here.

Aitor Borras's picture
Aitor Borras
245 pencils

We should apreciate everything new on automotive, and that's it! ¡Felicidades a todo el equipo!

Creative Director.

miko1aj's picture
3098 pencils

Sorry – I don't understand.

john ler's picture
john ler
667 pencils

There's something odd in selling a "new generation" with a 19th century painting...

emiliete's picture
646 pencils

Enhorabuena chicos. Es cojonuda!

kleenex's picture
36288 pencils

Certainly a new concept for a car company.

karruza's picture
290 pencils

This is sometimes that i dont like on car advertising, especially mercedes, for some of them, they didnt really convince the non users of the car, because in fact they didnt know the feature of it, and here, i totally agree with Grrr that atuhor : M-class does spoil the ad, and really nothing so special going on here

Lisbon freak's picture
Lisbon freak
483 pencils

Couldn't see another car company doing that. I kinda like it.

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