Mercedes-Benz: Letters, 2

Get the message? Texting and driving can be fatal. Drive safely.

Advertising Agency: BBDO, Lisbon, Portugal
Creative Director: Rui Silva
Art Director: Eduardo Tavares
Copywriters: Felippe Motta, João Silva, Rui Silva
Illustrator: Andreas Scheiger
Typography: Andreas Scheiger
Published: April 2013

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salil.sharma's picture
2278 pencils

Lovely ! Typical but out of box

Peter Frank's picture
Peter Frank
532 pencils
omerfarukciftci's picture
2 pencils

brain catching idea!!!

Cristina and Chris's picture
Cristina and Chris
792 pencils

Like the style and art direction but don't think the visual links well with the message they're trying to send about texting and driving. Could see it working as a poster for the Literary Criticism Conference though :)

RyanT's picture
23 pencils


Lamotta's picture
32 pencils

That is impact. Like it.

RichardCl's picture
123 pencils

Like it.

With a lower-case 'j', the dot could represent a person's head.

Or a lower-case 'f' -- could the cross represent arms...?

kleenex's picture
27266 pencils

Art and concept is solid.

RyanT's picture
23 pencils

In fact both of them look inspired by this designer´s material. In this case at least they worked together. Much more legit.

thegood's picture
17 pencils

Really nice insight!!!

certaintly's picture
4060 pencils

done, and done much better. as alan said

lagioconda's picture
13 pencils

Simple and original.

Ehsan P's picture
Ehsan P
455 pencils

Why "J" and "U"?!

Corbeen's picture
1070 pencils


Corbeen's picture
1070 pencils

why do u have other art director on this project? i know that Andreas is making this letters long time.. what was the art direction on this project? browsing on behance?
and buying the stuff? very creative indeed...

luchogzlz's picture
14 pencils

At least they gave him the credit, and probably bought the work. Not like the other one that just stole.

Ehsan P's picture
Ehsan P
455 pencils

Dear "Corbeen"

Thank you very much indeed!
Your links have answered my question.

Chidi Lawrence's picture
Chidi Lawrence
16 pencils



mr.x's picture
952 pencils

I'm sick of these "don't text and drive" campaigns, aarrghh.. and this is so farfetched!

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