Mercedes-Benz: Letters, 2

Get the message? Texting and driving can be fatal. Drive safely.

Advertising Agency: BBDO, Lisbon, Portugal
Creative Director: Rui Silva
Art Director: Eduardo Tavares
Copywriters: Felippe Motta, João Silva, Rui Silva
Illustrator: Andreas Scheiger
Typography: Andreas Scheiger
Published: April 2013

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20 comments

salil.sharma's picture
salil.sharma
2278 pencils

Lovely ! Typical but out of box

Peter Frank's picture
Peter Frank
532 pencils
omerfarukciftci's picture
omerfarukciftci
2 pencils

brain catching idea!!!

Cristina and Chris's picture
Cristina and Chris
792 pencils

Like the style and art direction but don't think the visual links well with the message they're trying to send about texting and driving. Could see it working as a poster for the Literary Criticism Conference though :)

RyanT's picture
RyanT
23 pencils

Awesome!

Lamotta's picture
Lamotta
32 pencils

That is impact. Like it.

RichardCl's picture
RichardCl
123 pencils

Like it.

With a lower-case 'j', the dot could represent a person's head.

Or a lower-case 'f' -- could the cross represent arms...?

kleenex's picture
kleenex
26878 pencils

Art and concept is solid.

RyanT's picture
RyanT
23 pencils

In fact both of them look inspired by this designer´s material. In this case at least they worked together. Much more legit.

http://www.behance.net/andreasscheiger

thegood's picture
thegood
17 pencils

Really nice insight!!!

certaintly's picture
certaintly
4060 pencils

done, and done much better. as alan said

lagioconda's picture
lagioconda
13 pencils

Simple and original.

Ehsan P's picture
Ehsan P
446 pencils

Why "J" and "U"?!

Corbeen's picture
Corbeen
1070 pencils

...

Corbeen's picture
Corbeen
1070 pencils

why do u have other art director on this project? i know that Andreas is making this letters long time.. what was the art direction on this project? browsing on behance?
and buying the stuff? very creative indeed...

http://www.behance.net/gallery/Evolution-of-Type-Fig-23-24-18-31/529643

http://www.behance.net/gallery/Evolution-of-Type-Exhibits-1-5/690478

luchogzlz's picture
luchogzlz
14 pencils

At least they gave him the credit, and probably bought the work. Not like the other one that just stole.

Ehsan P's picture
Ehsan P
446 pencils

Dear "Corbeen"

Thank you very much indeed!
Your links have answered my question.

Chidi Lawrence's picture
Chidi Lawrence
16 pencils

Sweet

CREATIVE_LAW

mr.x's picture
mr.x
952 pencils

I'm sick of these "don't text and drive" campaigns, aarrghh.. and this is so farfetched!

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