Mercedes-Benz: Kid
Brake Assist Plus. Extra braking force when you need it.
Advertising Agency: BBDO Proximity Singapore
Executive Creative Director: Jagdish Ramakrishnan
Copywriter: William Mathovani
Advertiser's Supervisor: Patricia Ho
Account Manager: Lim Lee Huang
Art Directors: Andrian Pranata, Ivan Hady Wibowo
Photographer: Sebastian Siah, Shooting Gallery
Retoucher: Reina Teo (wishing Well - The Imaging Station), Wei Xin
6 Comments
it works, and works well.
It Rox
I appreciate da idea
Isn't this telling me what I already expect from brakes. Cooling looking visual, but it terms of what you're telling me, so what?
If the brief says you need to talk about how good the brakes are, you can't change the brief. The creative's role is to come up new ways to show the same benefit that is communicated over and over by numerous different brands.
It's really well executed. I'm curious how you did it?
nice.