Mercedes-Benz: Kid

Brake Assist Plus. Extra braking force when you need it.

Advertising Agency: BBDO Proximity Singapore
Executive Creative Director: Jagdish Ramakrishnan
Copywriter: William Mathovani
Advertiser's Supervisor: Patricia Ho
Account Manager: Lim Lee Huang
Art Directors: Andrian Pranata, Ivan Hady Wibowo
Photographer: Sebastian Siah, Shooting Gallery
Retoucher: Reina Teo (wishing Well - The Imaging Station), Wei Xin

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6 comments

Guest's picture
Guest

it works, and works well.

Guest's picture
Guest

It Rox
I appreciate da idea

Guest's picture
Guest

Isn't this telling me what I already expect from brakes. Cooling looking visual, but it terms of what you're telling me, so what?

ivan's picture
ivan

If the brief says you need to talk about how good the brakes are, you can't change the brief. The creative's role is to come up new ways to show the same benefit that is communicated over and over by numerous different brands.

Ivan Raszl, admin of AotW

Ginx's picture
Ginx
8 pencils

It's really well executed. I'm curious how you did it?

trism's picture
trism
24 pencils

nice.

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