Mercedes-Benz: Ice

At home on ice. 4Matic, the permanent four-wheel-drive from Mercedes-Benz.

Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Creative Director: Michael Haeussler, Florian Kitzing
Art Director: Kalle Haasum, Mareike geisker, Markus Kremer, Ole Kleinhans
Copywriter: Arndt Poguntke
Art Buying: Marjorie Jorrot
Photographer: Klaus Merz
Producer: Sven Hannemann
Postproduction: Zerone
Account Manager: Yves Rosengart
Aired: December 2008

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23 comments

Guest's picture
Guest

me gusta, me gusta

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

nice idea/concept but doesn't really fit with Mercedes I think and doesn't want to make me buy a car or truck of them. Home on ice/snow/mountains, is that their usp??? did they build a vehicle to excel on that?

Guest's picture
Guest

It's the usp of a four wheel drive.
perfect grip for different road conditions.
I'm tired of guys like you not knowing what they are talking about.

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

Most people buy a 4-wheel drive because it looks cool.

Not even a tenth of all 4WD are actually used off-road, and not a tenth of those are Mercedes.

Guest's picture
Guest

talking rubbish again, student?
you have never done car advertising.
Otherwise you would know that driving
a 4wheel drive in a limousine is about safetyness on the street.
because your wheels dont loose the grip that easy.
its not always about offroad.
but of course you don't get it...

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

drama

but your way of arguing is wrong. Only retards do that. - see what I mean? -

I think this is a shitty ad but whatever reason I give you find another shitty argument.

PS: There are no 4WD limousines (not for sale that is) so what r u buzzin' about.

CARE!

Guest's picture
Guest

No Limousinen with 4wd???
Mb fourmatic starting in the c-class
Audi a4 a6 a8 quattro
Vw Passat, phaeton etc. fourmotion...
student!

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

thats no limousine

Guest's picture
Guest

Those are not limousines mr retard now stop bitching for this shitty ad

Guest's picture
Guest

idiot,.. mercedes builds 4WD Limousines for years now. the S class for ex. its not just for climbing mountains but to drive savety through snow and stuff. don't just think in boxes,...

Guest's picture
Guest

u want thtat the HL say "IT CAN DRIVE ON ANY GROUND BECAUSE OF 4MATIC" ? You are very classic my dear

Guest's picture
Guest

Guys, does anybody see the subliminar message, when you click on the image?

When you click on it, to see larger, the message apperas:

"Playing copycat again? Get the original at Jung V. Matt."

Guest's picture
Guest

Duhhhh!

Guest's picture
Guest

+1

manugon's picture
manugon
146 pencils

I like it. But I'm really fucking tired of the Playing Copycat script. Either remove it or keep your shit off the site.

Guest's picture
Guest

boring

Guest's picture
Guest

boring it´s Audi!!!

control C's picture
control C
108 pencils

DONE ALLREADY BY DDB ECUADOR ABOUT A YEAR AGO.... IM GOING TO SEARCH FOR THE LINK SO YOU CAN SEE IT

Guest's picture
Guest

this ad always exists. it´s a award-fake-ad. i did´nt like this shit. sorry shame on jvm.

eldeadevis's picture
eldeadevis
306 pencils

What does "Copy Cat" script means?

Guest's picture
Guest

Aburridisimo

owsianka's picture
owsianka
103 pencils

Fantastic! :)

alausa's picture
alausa
1412 pencils

love the debate.

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