Mercedes-Benz: Hydrant
Average: 7 (69 votes)

Makes obstacles audible.The acoustic warning system of the parking assistant PARKTRONIC.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Georg Feichtinger
Art Director: Georg Feichtinger
Copywriter: Dietmar Voll
Production / 3D: Hristo Penev
Retouching: Mladen Penev
Published: July 2011

16 comments

iambusy's picture
1735 pencils
iambusy

okish

busy.

MicheleVirgilio's picture
2631 pencils
MicheleVirgilio

Good.

mrMagic's picture
288 pencils
mrMagic

I think the author of this campaign is Ads of the word user. They are just copies of ones I have seen over last few months.

andylefty's picture
4478 pencils
andylefty

Simple but bit dull and punny.

ashan's picture
74 pencils
ashan

Intelligent, but the big idea is not fresh. It's better than average work though.

Whatever you do, work at it with all your heart, as working for the Lord, not for men Colossians 3-23

Roger Keynes's picture
5467 pencils
Roger Keynes

Like the four creatives each answered the brief... separately.

Will Think for Salary

Gualcor's picture
970 pencils
Gualcor

Wrong. You shouldn't ever park in front of a fire hydrant.

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Bianconiglio's picture
356 pencils
Bianconiglio

stop abusing photoshop

talkingisfree's picture
2173 pencils
talkingisfree

very good.

The JACK's picture
442 pencils
The JACK

awesome...

JensH's picture
113 pencils
JensH

like:)

Glut's picture
4083 pencils
Glut

forced and not true, hydrant isn´t an issue while parking

blacksmurf's picture
200 pencils
blacksmurf

really agree with your point of view

easy to say "art director".

ERK's picture
3 pencils
ERK

Good...

Rodolfomag's picture
72 pencils
Rodolfomag

Ok Glut i understand. But i asked myself, what would you do to make it better?

Andrej Troha's picture
635 pencils
Andrej Troha

If you can't see a red hydrant, nothing will help. Not even sound.