Mercedes-Benz: Hose

The new BlueTEC engine turns exhaust into water.

Advertising Agency: BBDO Toronto, Canada
Creative Director: Ian MacKellar
Art Director: Todd Cornelius
Copywriter: Jamie Marcovitch
Photographer: Todd McLellan
Typographer: John Tisdall
Published: December 2008

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14 comments

Guest's picture
Guest

nofff

mark3r's picture
mark3r
1940 pencils

It's a little outdated, but it works.

:::MARK3R:::

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

What, no shower head execution?

Guest's picture
Guest

jajaja! it would be the best!

Crisp One's picture
Crisp One
2007 pencils

So, by this, I'm guessing BBDO Canada has an opening for a new Art Director.

kgeiger's picture
kgeiger
7102 pencils

Ouch!

izmild's picture
izmild
770 pencils

plain! Should be more exciting...

Guest's picture
Guest

very nice

pork_eater's picture
pork_eater
664 pencils

Turns advertising into crap
Mercedes into Skoda
And BBDO toronto into an italian agency

Ad_Man's picture
Ad_Man
828 pencils

correct me if i'm wrong. but, isn't it too literal? it's a first idea, probably taken from the brief.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

NatalieM's picture
NatalieM
1687 pencils

Simple and to the point. How else could this benefit be portrayed, though? Other than a hose or faucet.

Guest's picture
Guest

shite.

Guest's picture
Guest

Ad School Student work or worse

Guest's picture
Guest

nothing new

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