Mercedes-Benz: Horses
525 horses working in a way that animal rights associations could complain about.
Advertising Agency: Jung von Matt / Neckar, Stuttgart, Germany
Creative Directors: Doerte Spengler-Ahrens, Jan Rexhausen
Art Director: Ricardo Distefano
Graphic Design: Gun Kanjanapokin
Copywriter: Fabio Straccia
Account Services: Christian Hupertz, Christoph Neuhaus
Published: May 2008
17 Comments
Again?
Association between horses and cars?
Please...
it is refering to horse power
I was thinking the same thing... The unit is called HORSEpower.
Maybe Mr. ZaboZaboZabo would like to change the name of this non-metric unit of power to something different, like...
Girlpower:
"525 girls working in a way that Henry VIII would be jelouss."
Hunf... yes, a bit sexist but I gotta say that I like it.
or Antpower:
"525 ants working in a way that... well, they are ants and that's what they do."
or we could just convert it to watts, like other industries do:
"392kW working in a way that you would thing that you're in Times Square."
LOL
Thank you for this comment. I hope you don't waste your time in advertising business.
Adspeak. The check is showing.
One agency working in a way that other copywriters will complain about.
Nice insight, but not written crisply at all.
I agree with A.G that it could/should be written in a more crisp manner.
And the copywriter was trying to link it to "horsepower". Miss the technical terms, miss the whole ad. I can see what effect they are trying to achieve, just not too sure about the execution.
man, those lines are lame
blablabla...lame as fuck
"I know! let's make another obvious horse-reference! oh yeah, you are so awesome! I really don't understand why they think germans aren't funny."
bad I love the work from springer&jacoboy I miss this!!!
YAWN! c'mon YVM. this is not upto scratch. An image with a headline... and a seen a few times headline. I know, how about an idea?
Thank you henriquepinheiro. I hope you don't waste your time in advertisng.
525 horses, layout by a donkey. How plain an boring this ad looks – supported by words like valium.
just bugging around
Excellent and funny comments, especially from henriquepinheiro =)
As I am new here as registered user, I am just wondering why comments can't be rated ?=)
I sure understand your dilemmas on this ad as in german "Pferdestärke" ie. PS (engl. "horse power" ) is still the most popular expression for the, u know, unit of power
So the german claim will instantly be understood - at least by german thinking people .. its sure a funny word play, but its also lame.