Mercedes-Benz: Horsepower

Horsepower, perfectly distributed. 4MATIC, the permanent four-wheel drive with Electronic Traction System.

Advertising Agency: Jung von Matt / Limmat, Zürich, Switzerland
Creative Directors: Alexander Jaggy, Lukas Frei
Art Director: Adrian Merz
Copywriter: David Hugentobler
Composing / Postproduction: Carioca
Published: September 2012

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12 comments

niko_17's picture
niko_17
138 pencils

WTF is that red spot on the upper left corner??

ivan's picture
ivan

Sorry, my fault. Fixed.

Ivan Raszl, admin of AotW

someguy's picture
someguy
640 pencils

Perfectly simple.

pierrelastname's picture
pierrelastname
2869 pencils

Done! Soon will send the link.

ankitadv's picture
ankitadv
826 pencils

nice art

baliais's picture
baliais
2527 pencils

Top left alien?

LuckyHope's picture
LuckyHope
37 pencils

Simple, explicative, evocative.
I like it!

VampAd's picture
VampAd
1153 pencils

I love it.

Phil Lestino's picture
Phil Lestino
1672 pencils

All the positive comments make me wonder...

mich75's picture
mich75
4 pencils

Horrible execution. Horses proportions is just embarrassing....

skeMaMen's picture
skeMaMen
426 pencils

Nice, esspecially art direction... love this style.

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