Mercedes-Benz: Hidden danger, Bike
You'd better drive back. This is a dead end.
Detects hidden danger. The Blind Spot Assistent with warning light system.
Advertising Agency: BBDO Düsseldorf, Germany
Creative Director: Toygar Bazarkaya
Art Director: Lena Tuczek
Copywriter: Kenny Blumenschein
Account Manager: Marco Golbach
8 Comments
I like the idea behind it, but the visual and the copy don't really communicate it very well.
Jeff Greenhouse | http://www.JeffGreenhouse.com | http://www.201proof.com
I agree... Why are the letters B I K E highlighted? Mercedes Bike?
Someone payed for this...
Like the night photography though. Would have been a great fit for this project minus the shitty copywriter.
http://www.jecphoto.com
This announcement is another twist over something that has been done over and over again.
Sorry: those nominated to leave the house.
This announcement is another twist over something that has been done over and over again.
Sorry: those nominated to leave the house.
saw this campaign at communication arts and I think it looks great.
i think it the BIKE is probably suggesting that the road ahead( as per the photograph) is for bikers only!
No the hidden danger is a bike if you actually read the ad it says quite clearly "the blind spot assistant with warning light system". The blind spot assistant has detected a bike in the blind spot and turned on the warning light.
BIKE is hidden in your blind spot but the warning light system has alerted you. I can explain it a few more ways for the poeple who still dont get it.
yea, but then why say 'dead end'. so confusing.