Mercedes-Benz: Golfball

Advertising Agency: Futatsu Industries, Norway
Chief Creative Officer: Aris Theophilakis
Art Director: Thomas Mantor
Copywriter: Aris Theophilakis
Digital creative: Niri von Bøyesen
Photographer: Ole Musken

8 comments

certaintly's picture
certaintly
4056 pencils

?

jackblack's picture
jackblack
2328 pencils

??

zaheenkb's picture
zaheenkb
64 pencils

Google translates it as: The car with a strong body

Zaheen

Micah1221's picture
Micah1221
202 pencils

With the copy, the visual makes more sense. I think Mercedes-Benz was trying to reach the audience with the golf ball, and egg allusions: a consumer who lives a luxurious lifestyle, who has a good amount of spare time. The relation of the egg and golf ball to the car is weak though.

DesignDine's picture
DesignDine
1316 pencils

No idea what that is!

Inkwell's picture
Inkwell
148 pencils

Way off the mark. A better image would have been the spoon shattering on the egg.

kleenex's picture
kleenex
33754 pencils

Two crappy ads.

new_Ogilvy's picture
new_Ogilvy
112 pencils

This is so weird.

Log in or register to post comments