Good night, Boss. George Steinbrenner, 1930-2010
Tribute to the life of recently deceased NY Yankees owner George Steinbrenner.
Advertising Agency: Merkley+Partners, New York, USA
Creative Director: Andy Hirsch
Art Director: Kevin Gladwin
Copywriter: Chris Miller
Published: July 2010
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27 Comments
what's this
George Steinbrenner ( RIP ) was The Boss. But, what is the link between him and Benz?
someone please explain... anyone?
Is David Hasselhoff dead?
George Steinbrenner was principal owner and managing partner of Major League Baseball's New York Yankees.
Known as a hands-on baseball executive, he earned the nickname "The Boss."
There is nothing between george and mercedes.
it's called capitalizing
Stick to your product Benz.
http://jackmancer.com/
http://twitter.com/jackmancer/
Vague
whaaaaaaaaaaaaaaaaaaaaaaaaaaaat?
I just don't get it.
Wasn't there another brand in Merkley's roster that would have worked better than Mercedes?
Yeah, I just asked around. No one here gets it. Can you explain?
Maybe he used to drive a MB with those shades ??
simplicity FAIL. - Mr.Ad
RIP
i'm in the middle of nowhere. Could someone out there give me a hand to understand this ad ???
good night boss.. you can drive your benz by your own. isn't it?
life is a playground
and isn't it supposed to be one word? goodnight? that doesn't help explain this abortion of an ad, but just thought i'd ask.
Steinbrenner did a lot of things that made fans scratch their heads. So maybe that's what this ad is supposed to be doing too. Mission Accomplished.
It seems like the benz would express its condolence...
it seems to me if it so local it should stay local.
not really understand~
Mercedes is paying tribute to longtime patron George Steinbrenner by showing the aviator sun glasses he was synonymous with being laid to rest.
Really...people cant get this? Not saying its brilliant, just dead obvious.
If you are not familiar with George Steinbrenner or the sunglasses he wears than this ad is not meant for you, its that simple.
yes mister "guest" its not for everyone , witch means is local. and it should stay local obvious. this is ads of the world, not ads of new york yankees fans.
If you are not familiar with George Steinbrenner or the sunglasses he wears than this ad is not meant for you, its that simple. - Indeed.
'Goodnight, boss'. Love it. So tastefully-done. My condolences.
Steinbrenner wore aviators all the time. He died. This is just a memorial ad for him, nothing more, nothing less.