Mercedes-Benz: Four Seasons, 2

Drive a masterpiece all year round. The Mercedes-Benz CL 500 with 4MATIC
all-wheel drive.

Advertising Agency: BBDO Moscow, Russia
Creative Director: Mihai Coliban
Art Director: Holger Paasch
Copywriter: Viktor Sokolov
Illustrators: Holger Paasch
Retoucher: Mainworks, Frankfurt/M
Published: July 2008

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11 comments

Zane's picture
Zane
110 pencils

excuse me?

trax's picture
trax
4 pencils

nice idea...good execution

sp101's picture
sp101
137 pencils

same ad twice. this is not really touching. the art is ok.

karankal's picture
karankal
52 pencils

This is so 60's without any clever reason why.

SeanMartin's picture
SeanMartin

Designers in the 60s wouldnt have done this. 70s maybe, when things were still experimenting. But whatever, it's not that great a piece. Better than the summer one, but not by much: still has the same typographic and layout issues.

jomo's picture
jomo
62 pencils

Yup. I like.

clairec's picture
clairec
256 pencils

I think this headline is lazy and formulaic.

RM's picture
RM
419 pencils

Yeah I agree with you Clairec but still I think it works for the ad, it's pure 'product and benefit'. What else would you write? Seriously...If you're gonna write a comment like that then back it up with your suggestion for all to see! ;-)

slip's picture
slip
919 pencils

Forced concept. Execution ummmmmm...

*****

SJB

teenie's picture
teenie
1894 pencils

How do you say "boo" in Russian?

Dozer's picture
Dozer
149 pencils

like the idea and execution!

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