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Mercedes-Benz: Four Seasons, 2
Drive a masterpiece all year round. The Mercedes-Benz CL 500 with 4MATIC
all-wheel drive.
Advertising Agency: BBDO Moscow, Russia
Creative Director: Mihai Coliban
Art Director: Holger Paasch
Copywriter: Viktor Sokolov
Illustrators: Alexey Ryzhov, Sergey Egorov, Marat Shakirov, Holger Paasch
Retoucher: Mainworks, Frankfurt/M
Published: July 2008
Comments
excuse me?
nice idea...good execution
same ad twice. this is not really touching. the art is ok.
This is so 60's without any clever reason why.
Designers in the 60s wouldnt have done this. 70s maybe, when things were still experimenting. But whatever, it's not that great a piece. Better than the summer one, but not by much: still has the same typographic and layout issues.
Yup. I like.
I think this headline is lazy and formulaic.
Yeah I agree with you Clairec but still I think it works for the ad, it's pure 'product and benefit'. What else would you write? Seriously...If you're gonna write a comment like that then back it up with your suggestion for all to see! ;-)
Forced concept. Execution ummmmmm...
*****
How do you say "boo" in Russian?
like the idea and execution!
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