Mercedes-Benz: Four Seasons, 1

Drive a masterpiece all year round. The Mercedes-Benz CL 500 with 4MATIC
all-wheel drive.

Advertising Agency: BBDO Moscow, Russia
Creative Director: Mihai Coliban
Art Director: Holger Paasch
Copywriter: Viktor Sokolov
Illustrators: Holger Paasch
Retoucher: Mainworks, Frankfurt/M
Published: July 2008


sp101's picture
137 pencils

the mercedes is driving in the wrong direction! it's an ok ad.

picopalqlea's picture
999 pencils

it's drifting... :)

SeanMartin's picture

This is trying waaaaay too hard to shoehorn the concept of sheet-music-as-roadway with sounds-of-summer with how great a Mercedes is. The type treatment forces a tertiary idea (the name of the music) to the same level of importance as the headline, and the reversed out logo is easily missed. And that chair is just stuck in to clean up an otherwise dead corner. Agreeable concept, if a little tired, but poor execution.

jomo's picture
62 pencils

The angle is wrong. Shame.

Copy_Can's picture

Horrible execution, horrible ad.

This idea involving music notes has been done before, and far, far better, by Fallon for the BMW 3 Series.

matks's picture
476 pencils

Well... and of course by JVM and S&F for Mercedes-Benz itself.

Hibon's picture
3736 pencils

I just like the car !

Simple ideas are the best !

MINAKA MORI's picture
90 pencils

the art is very good, but it looks like saturated in the ad,the copy is weak, i would expect something better from mercedes

Don't try to stand out of the crowd; avoid crowds altoghether.

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