Mercedes-Benz: Four Seasons, 1

Drive a masterpiece all year round. The Mercedes-Benz CL 500 with 4MATIC
all-wheel drive.

Advertising Agency: BBDO Moscow, Russia
Creative Director: Mihai Coliban
Art Director: Holger Paasch
Copywriter: Viktor Sokolov
Illustrators: Holger Paasch
Retoucher: Mainworks, Frankfurt/M
Published: July 2008

8 comments

sp101's picture
sp101
137 pencils

the mercedes is driving in the wrong direction! it's an ok ad.

picopalqlea's picture
picopalqlea
999 pencils

it's drifting... :)

SeanMartin's picture
SeanMartin

This is trying waaaaay too hard to shoehorn the concept of sheet-music-as-roadway with sounds-of-summer with how great a Mercedes is. The type treatment forces a tertiary idea (the name of the music) to the same level of importance as the headline, and the reversed out logo is easily missed. And that chair is just stuck in to clean up an otherwise dead corner. Agreeable concept, if a little tired, but poor execution.

jomo's picture
jomo
62 pencils

The angle is wrong. Shame.

Copy_Can's picture
Copy_Can

Horrible execution, horrible ad.

This idea involving music notes has been done before, and far, far better, by Fallon for the BMW 3 Series.

matks's picture
matks
475 pencils

Well... and of course by JVM and S&F for Mercedes-Benz itself.

Hibon's picture
Hibon
3736 pencils

I just like the car !

Simple ideas are the best !

MINAKA MORI's picture
MINAKA MORI
90 pencils

the art is very good, but it looks like saturated in the ad,the copy is weak, i would expect something better from mercedes

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Don't try to stand out of the crowd; avoid crowds altoghether.

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