Mercedes-Benz: Faucet

The new BlueTEC engine turns exhaust into water.

Advertising Agency: BBDO Toronto, Canada
Creative Director: Ian MacKellar
Art Director: Todd Cornelius
Copywriter: Jamie Marcovitch
Photographer: Todd McLellan
Typographer: John Tisdall
Published: December 2008

18 comments

monicamexico's picture
monicamexico
830 pencils

Why do I care if it's turned into water? I'm sure it still pollutes. Give me the benefit.

Guest's picture
Guest

how about a glass of water from my car's ass..lol

or maybe they can place the technology on golf carts to reduce the amount of water needed to maintain a course.

desailly's picture
desailly
470 pencils

That is the benefit, you cretin.

Guest's picture
Guest

Ian Mac Killer?

mark3r's picture
mark3r
1945 pencils

Ok, I never do this, but: the top two commenters (asses) on top need to shut the hell up and think before typing. It turns exhaust into "WATER" not "Carbon monoxide/dioxide". hmmm gee... isn't that good enough?

The ad is ok.

:::MARK3R:::

bill_boonie's picture
bill_boonie
115 pencils

But, mark3r, didn't you know it's water that causes global warming? Not silly old carbon emissions! pssh!

mark3r's picture
mark3r
1945 pencils

lol

:::MARK3R:::

Guest's picture
Guest

agree with mark3r!!! not a very great ad, but nicely presented!!! Afterall ads are for the consumers, and this ad cuts through!!

Guest's picture
Guest

Laboured. Thank you for playing though.

Guest's picture
Guest

............... water world

Guest's picture
Guest

If they'd used a wateringcan for plants the benefit would be much clearer.

Sazarret's picture
Sazarret
130 pencils

If they'd used a wateringcan for plants the benefit would be much clearer.

Guest's picture
Guest

Hej monicamexico!! put Your mouth near the exhaust for ten minutes and then write if you prefer water or fumes!!

Guest's picture
Guest

Ian Mac Killer?

Guest's picture
Guest

So if I follow this PoS on the freeway will it spray water all over my car?

Guest's picture
Guest

Umm BLUETEC is a diesel engine . . .

Only hydrogen fuels cells turn exhaust into water vapour . . .

This is terrible . . . Know your product before making an ad

Google Mercedes BLUETEC

Guest's picture
Guest

Mercedes BLUETEC Engines are diesel !!! The only engines that create water vapour are HYDROGEN FUEL CELLS!

This car does not create water vapour !!

Know your product before you make an ad . . .

Just terrible

Google: Mercedes BLUETEC

Alibisix's picture
Alibisix
2 pencils

The ad is weak on (1) BLUETEC indeed does not emit water as exhaust (2) No clear consumer benefit as to why water is the better "exhaust" (e.g. in cold countries, the roads would be slippery from ice formation (3) The chosen faucet as visual hook could be more modern-looking (e.g. Grohe style).

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