Mercedes-Benz: Faucet
The new BlueTEC engine turns exhaust into water.
Advertising Agency: BBDO Toronto, Canada
Creative Director: Ian MacKellar
Art Director: Todd Cornelius
Copywriter: Jamie Marcovitch
Photographer: Todd McLellan
Typographer: John Tisdall
Published: December 2008



17 Comments
Why do I care if it's turned into water? I'm sure it still pollutes. Give me the benefit.
how about a glass of water from my car's ass..lol
or maybe they can place the technology on golf carts to reduce the amount of water needed to maintain a course.
That is the benefit, you cretin.
Ian Mac Killer?
Ok, I never do this, but: the top two commenters (asses) on top need to shut the hell up and think before typing. It turns exhaust into "WATER" not "Carbon monoxide/dioxide". hmmm gee... isn't that good enough?
The ad is ok.
:::MARK3R:::
But, mark3r, didn't you know it's water that causes global warming? Not silly old carbon emissions! pssh!
lol
:::MARK3R:::
agree with mark3r!!! not a very great ad, but nicely presented!!! Afterall ads are for the consumers, and this ad cuts through!!
Laboured. Thank you for playing though.
............... water world
If they'd used a wateringcan for plants the benefit would be much clearer.
If they'd used a wateringcan for plants the benefit would be much clearer.
Hej monicamexico!! put Your mouth near the exhaust for ten minutes and then write if you prefer water or fumes!!
Ian Mac Killer?
So if I follow this PoS on the freeway will it spray water all over my car?
Umm BLUETEC is a diesel engine . . .
Only hydrogen fuels cells turn exhaust into water vapour . . .
This is terrible . . . Know your product before making an ad
Google Mercedes BLUETEC
Mercedes BLUETEC Engines are diesel !!! The only engines that create water vapour are HYDROGEN FUEL CELLS!
This car does not create water vapour !!
Know your product before you make an ad . . .
Just terrible
Google: Mercedes BLUETEC