A Diesel engine makes all difference in the fuel consumption. ML 320 CDI with new Diesel engine 224hp.
Advertising Agency: Duecom, Porto Alegre, Brazil
Creative Director / Art Director: Juliano Weide
Copywriters: João Ricardo Mello, Duda Couto
Published: December 2008
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10 Comments
It's a mercedes. Just a simple art work...
izmild
http://uniquetvcomm.blogspot.com
Talk about lost in translation...
agreed. I suppose you can get away with this only as long as your country doesn't do letter grades.
Fake fake fake. In portuguese E and F would be C and V, so this piece wouldn't work. Crappy fake.
Not fake brother! Maybe in portuguese its C and V, but in all the cars of the world, it is E and F. Am I right?
good come back!
The technique behind this ad reminds me of that one:
http://www.frederiksamuel.com/blog/images/olay_correct_2.jpg
it's cool. sorry fart, thou art none. even amon mediocres.
E & F are the only 2 letters on the car's fuelmeter - be it from tanzania or from taaltola (a suburbia in eastern state of West Bengal, India, where a semi-complete hi-schooler is a rare item.
complimented beautifully by the "matter-of-fact" tone in the big-bold h/line ensures that the message goes right where most should go... the heart.
This one is smart n concised..
Not worth the comment...