Mercedes-Benz E-Class: Aurora

Turn off the darkness. Night View in the new E-Class.

Advertising Agency: Scholz&Friends Warsaw, Poland
Creative Directors: Jane Stoykov, Maciej Ufnalewski, Piotr Cedzynski
Art Directors: Sabina Samulska, Jacek Dyga
Copywriter: Piotr Zygmunt
Published: March 2009

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7 comments

omarag's picture
omarag
14 pencils

i dont understand any think

Bea's picture
Bea
95 pencils

this is my fave of the 3. it is a bit plain though and the copy needs more work i think. nice thought though

playa's picture
playa
80 pencils

sucks

done

ADcoke's picture
ADcoke
160 pencils

the northern dawn happens in the dawn, not in the night

Guest's picture
Guest

Are they trying to show the aurora? Looks just like normal clouds to me...

Guest's picture
Guest

Auroras are observed in the polar regions, not Poland.

Brainsugar's picture
Brainsugar
1586 pencils

The milky way.

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