Mercedes-Benz E-Class: 80s

The new E-Class with Speed Limit Alert technology.

Advertising Agency: Impact BBDO, Dubai, UAE
Executive Creative Director: Oliver Maisey
Art Directors: Andrej Arsenijevic, Mohammed Diaa, Fouad Abdel Malak
Copywriters: Jeremy Southern, Grant McGrath, Darren McCall
Illustrator: Adhemas Batista
Typographer: Adhemas Batista
Post Producers: Adhemas Batista, Byju Ravindran, Sameer Ketkar


CuriousPencil's picture
4225 pencils

"So the kingdoms are raising the speed limit to 80. Any ideas?"

"What about loads of octogenarians wrinkling about behind the wheel?"

"Nah. Too old. We need something fresh. Anyone?"

"Well people love the 80s?"

"Damn straight they do! Why didn't I think of it sooner. Break out the 3D ClipArt boys, we're gonna party bigtime on the client's dime!"

"Genius - what better way of introducing a cutting edge driving technology of the future than to turn back the clock 30 years!?"

mdmV's picture
20 pencils

hahaha ;)

cracker66's picture
163 pencils

actually i like the series... nice design and also interesting conceptual approach. hope this wins sth. too in other award shows than lynx..

Amir Blumadali's picture
Amir Blumadali
70 pencils


sintra's picture
699 pencils

limited ad

jjf's picture
260 pencils

Nope. I didn't get the message at all until I PEERED my eyes out...

TorstenM's picture
77 pencils

Don't get it...

Jerry Foster's picture
Jerry Foster
18 pencils

This reminds me of my yesteryears. The graphics is so low tech but when we played those games, we enjoyed it but not like the enjoyment we have playing PSPs.

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