Mercedes-Benz: Deviation

Mercedes-Benz: Deviation

Drive without deviation: with the all-wheel-drive system 4MATIC. Mercedes-Benz, organizer of the Mercedes Trophy 2008.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Volkmar Weiss
Art Director: Volkmar Weiss
Copywriters: Thomas Niederdorfer, Dietmar Voll
Illustrators: Dian Warsosumarto, Gregor Moser
Account Supervisor: Judith Zingerle
Published: March 2008

Your rating: None Average: 2.2 (15 votes)

Comments

????????????????????

um?

wtf??????
afwul

They say: “sharp brief always leads to sharp creative.” But I guess this is what happens when a sharp brief is sharp enough to kill the creative… lol

Has anyone detected an idea here?

i thought bmw organized the merc trophy. boy am i out of the loop.

*()_+*&^%$#@?

Insanely bad.

Agree with all of you ...

I can't catch anything. Do you want to say what the car can drive along with a line without driver? hehe

huh?

Agreed, ?