Mercedes-Benz: Deer

Oh man, there’s a lot going on in the forest right now, what with the beginning of Fall, the hunters, and the constant frolicking. Plus, mating season is in full swing, so I'm in full swing too, if you know what I mean. Anyways, sorry about this - you’re driving around minding your own business, and suddenly I’m here in the middle of the road like a deer in headlights. That’s so cliché it’s embarrassing.
Cliché or not, with ABS, ESP, ILS and BAS Brake Assist the road is a safer place to be. For everybody.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Deneke von Weltzien
Creative Directors: Thimoteus Wagner, Christian Fritsche
Art Director: Jonas Keller
Copywriters: Daniel Pieracci, Christian Anhut
Graphic Designer: Dennis Wagner
Published: 2008

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2 comments

Guest commenter's picture
Guest commenter

very intelligent animals *g*

winokur's picture
winokur
47 pencils

Great writing. The javascript from Jung v. Matt is pretty clever too.

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