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Mercedes-Benz: Cornering Light

Mercedes-Benz: Cornering Light
Your rating: None Average: 5.8 (31 votes)

Accurate lighting in every curve. The active cornering light from Mercedes-Benz.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Art Directors: Volkmar Weiss, Dian Warsosumarto
Copywriters: Andreas Putz, Thomas Niederdorfer, Lukas Grossebner
Photographer: Christoph Meissner

19 Comments

mikeelrapido's picture 1943 pencils
mikeelrapido | Mon, 2010-07-26 05:43

Excellent..

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flocoq's picture 1099 pencils
flocoq | Mon, 2010-07-26 06:05
1

Good inspiration !

http://archeologue.over-blog.com/article-nuit-blanche-09--rune-guneriu...

beingofageoldgrace's picture 326 pencils
beingofageoldgrace | Mon, 2010-07-26 07:00

"lets do the vw-ads with light"

http://adsoftheworld.com/media/print/volkswagen_bells

Dzsoi's picture 4985 pencils
Dzsoi | Mon, 2010-07-26 10:46

I bet everyone in Vienna knows Rune Guneriussen. Good catch, shame on them!

Geimima's picture 791 pencils
Geimima | Mon, 2010-07-26 06:45

somebody please help me add thumbs here.. i only have 4 thumbs. nice!!

life is a playground

ek kanya's picture 814 pencils
ek kanya | Mon, 2010-07-26 07:51

ok nice...

am an advertising junkie | read my flog at http://www.desicreative.com/forum

antiad777's picture 16 pencils
antiad777 | Mon, 2010-07-26 08:19

Nice!!

Guest's picture
Guest | Mon, 2010-07-26 08:59

brilliant

Guest's picture
Guest | Mon, 2010-07-26 09:35

have an issue with the use of lamps, doesn't seem bright enough.

Guest's picture
Guest | Mon, 2010-07-26 11:41

I second that... the lights don't even illuminate the road. Brighter lights, better ad

KynK's picture 20 pencils
KynK | Tue, 2010-07-27 02:23

good execution and smart idea...

Guest's picture
Guest | Tue, 2010-07-27 03:15
8

beautiful.

Schirone's picture 100 pencils
Schirone | Tue, 2010-07-27 03:19

i find it boring. like...first idea:

"let's put up some lamps at the the side of the road! everyone would love lamps at every corners!"

i'm here because i'm procrastinating

tumay60's picture 6 pencils
tumay60 | Tue, 2010-07-27 11:26

beautiful

the_lizard_king's picture 792 pencils
the_lizard_king | Sat, 2010-07-31 08:47

U copied from a competitors ad? At least copy from such a product which is not related to ur clients'. That is really SAD!

And then GOD said...
Let there be creativity!!!

ERROR404's picture 772 pencils
ERROR404 | Mon, 2010-08-02 06:09

nice art, besides that there is not enough light given by the lights. idea is not that strong. first one which comes to ones mind.

Guest's picture
Guest | Thu, 2010-08-05 06:12

I think VW has done something like this. I,m not sure

Guest's picture
Guest | Wed, 2010-10-20 14:57

I second the Rune Guneriussen.

mitali prasad's picture 336 pencils
mitali prasad | Mon, 2011-01-31 11:42

hey, i like the ad copy, but can someone ecplain the concept of the ad to me..?

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