Mercedes-Benz: Cornering Light

Accurate lighting in every curve. The active cornering light from Mercedes-Benz.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Art Directors: Volkmar Weiss, Dian Warsosumarto
Copywriters: Andreas Putz, Thomas Niederdorfer, Lukas Grossebner
Photographer: Christoph Meissner

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19 comments

mikeelrapido's picture
mikeelrapido
1929 pencils

Excellent..

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beingofageoldgrace's picture
beingofageoldgrace
339 pencils
Dzsoi's picture
Dzsoi
6208 pencils

I bet everyone in Vienna knows Rune Guneriussen. Good catch, shame on them!

Geimima's picture
Geimima
815 pencils

somebody please help me add thumbs here.. i only have 4 thumbs. nice!!

life is a playground

ek kanya's picture
ek kanya
814 pencils

ok nice...

am an advertising junkie | read my flog at http://www.desicreative.com/forum

antiad777's picture
antiad777
16 pencils

Nice!!

Guest's picture
Guest

brilliant

Guest's picture
Guest

have an issue with the use of lamps, doesn't seem bright enough.

Guest's picture
Guest

I second that... the lights don't even illuminate the road. Brighter lights, better ad

KynK's picture
KynK
20 pencils

good execution and smart idea...

Guest's picture
Guest

beautiful.

Schirone's picture
Schirone
98 pencils

i find it boring. like...first idea:

"let's put up some lamps at the the side of the road! everyone would love lamps at every corners!"

i'm here because i'm procrastinating

tumay60's picture
tumay60
6 pencils

beautiful

the_lizard_king's picture
the_lizard_king
1259 pencils

U copied from a competitors ad? At least copy from such a product which is not related to ur clients'. That is really SAD!

And then GOD said...
Let there be creativity!!!

ERROR404's picture
ERROR404
770 pencils

nice art, besides that there is not enough light given by the lights. idea is not that strong. first one which comes to ones mind.

Guest's picture
Guest

I think VW has done something like this. I,m not sure

Guest's picture
Guest

I second the Rune Guneriussen.

mitali prasad's picture
mitali prasad
408 pencils

hey, i like the ad copy, but can someone ecplain the concept of the ad to me..?

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