Mercedes-Benz Commercial Vehicles: Chess

Advertising Agency: Black Khaki Advertising, Johannesburg, South Africa
Creative Director: Trevor Delaney
Copywriter: Des Williams
Photographer: Mike Pawley
Client Management: Nick Olivier, Anli Grobler
Production: Michelle Badenhorst
Published: September 2008

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35 comments

Tron's picture
Tron
174 pencils

This guy looks squint.

Why is the logo so close to the helmet?

The concept says to me that the maintenance plan is for people that are overly protective to the point of absurdity. Hyperbole is good when it doesn't make the consumer look like a nerd?

SeanMartin's picture
SeanMartin

I gather the logo and the branding have pre-set positions used throughout their marketing materials, regardless of design of the photo. That's what it looks like, anyway.

The ad itself? :: shrug ::

Guest commenter's picture
Guest commenter

Have you ever worked at an agency?

Guest commenter's picture
Guest commenter

have you ever worked at an agency?

SeanMartin's picture
SeanMartin

Yes. Have you?

Guest commenter's picture
Guest commenter

What's your beef with squint people?

Guest commenter's picture
Guest commenter

i like it. squint, nerd, or not.

Guest's picture
Guest

Nice ad.

blacksmurf's picture
blacksmurf
200 pencils

ridicoulus.

easy to say "art director".

Tron's picture
Tron
174 pencils

nice come back retard.

at least explain yourself.

giorgino's picture
giorgino
60 pencils

HA ! Ha! ha !

__

______________________________________
www.georgegrosescu.ro

Guest commenter's picture
Guest commenter

i also think it's a fun ad. i think it's part of a campaign for a new maintenance contract - additional safety for drivers, even if they think they may not need it.

desailly's picture
desailly
470 pencils

Christ. Bit forced this, no?

Guest commenter's picture
Guest commenter

Rather funny. Totally unexpected.

STRTLRS's picture
STRTLRS
1607 pencils

He's thinking Benz.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

adman.king's picture
adman.king
51 pencils

rubbish!

Guest commenter's picture
Guest commenter

I have seen worse ads than this. So-so.

drunk dave's picture
drunk dave
1066 pencils

Sooooo bad I cringed, I cried. Come on guys, you can do better than this.

Guest commenter's picture
Guest commenter

from publicis? interesting.

digifool's picture
digifool
251 pencils

The idea is Ok. The art direction is something to be desired.

Guest commenter's picture
Guest commenter

I agree. I idea is... OK...ish.

Guest commenter's picture
Guest commenter

WOW!!!!!! this is soooo bad!!!!!!... there is some kind of a bribe going on here between this agency & Mercedes..
this would not be possibile otherwise..

Guest commenter's picture
Guest commenter

These are okay. Not great. Different. Unexpected. Refreshing to see people trying to do Mercedes ads without vehicles for a change.

Guest commenter's picture
Guest commenter

WOW!!!!!! this is soooo bad!!!!!!... there is some kind of a bribe going on here between this agency & Mercedes..
this would not be possibile otherwise..

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

wtf?
seems to be not a professional work!

tantrik_indian's picture
tantrik_indian
953 pencils

Neither funny nor communicative

~~this paranoid survived!~~

Guest commenter's picture
Guest commenter

I disagree. Made me smile.

Osama Nofal's picture
Osama Nofal
196 pencils

Mercedes is going down

Regards,
Osama Nofal

Guest commenter's picture
Guest commenter

The other two ads in this campaign were stunning. This one is sort of acceptable.

Guest commenter's picture
Guest commenter

Pathetic. First base.

Guest commenter's picture
Guest commenter

fun.

Vipond's picture
Vipond
60 pencils

the logos on the safety gear have as much prominance as the mercedes logo! and the chess pieces and positioning of them on board makes me think this wasnt a real game of chess now, was it?

direction all over the place!

bad enough ad without messing up simple little details.

Guest commenter's picture
Guest commenter

Brought a smile to my face.

gwado's picture
gwado

eeeeek! good idea pathetic direction looks like a rushed job. Did it take like a second to visualize n execute?

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