Our Christmas present for you: 75 Euro bonus, if you buy a set of snow tires.
Advertising Agency: Mercedes-Benz Hamburg, Germany
Art Director: Eugen Trubatschow
Copywriter: Christoph Rieckmann
Published: December 2007
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8 Comments
interesting
http://jazarah.net/
very forced
and still not clear
The problem here is mirrored picture.
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Trifles make perfection, and perfection is no trifle.
May the FORCE be with you.
I think this is ok. Not spectacular, but ok.
It would be OK.. if this ad wasn't done already in 2003 by a Turkish agency..
The resemblance and concept are too close to be just a coincidence..
Did not expect this from a big German agency working on Mercedes.. Shame!
Original reference (As found on Adforum):
http://www.adforum.com/adfolio/reel_detail.asp?ID=48734&TDI=VDKDVUvW
Title "Happy New Year..."
Agency Rafineri
City Istanbul
Advertiser Lassa
Brand Name Lassa Snoways
Business Sector Tires, Accessories, Oil, Petrol, Gasoline
Campaign Name New Year Tree
Date of First Publication 10/12/2003
Market Turkey
Country of Production Turkey
Language English
Type Magazine
Tagline Speciall designed for a happy new year
Art Director Murat Arli
Copywriter Karpat Polat
Account Director Burcu Senunver
Graphic Designer Erol Gunes
and the turks did it better, too.
Agree, they've even put it in a winter scenery.