Mercedes-Benz: Christmas tree

Our Christmas present for you: 75 Euro bonus, if you buy a set of snow tires.

Advertising Agency: Mercedes-Benz Hamburg, Germany
Art Director: Eugen Trubatschow
Copywriter: Christoph Rieckmann
Published: December 2007

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8 comments

jazarah's picture
jazarah
1262 pencils

interesting

Olafski001's picture
Olafski001
1194 pencils

very forced
and still not clear

Duckman's picture
Duckman
520 pencils

The problem here is mirrored picture.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

R. Rinaldi's picture
R. Rinaldi
686 pencils

May the FORCE be with you.

kgeiger's picture
kgeiger
7016 pencils

I think this is ok. Not spectacular, but ok.

Outroupistache's picture
Outroupistache
6 pencils

It would be OK.. if this ad wasn't done already in 2003 by a Turkish agency..
The resemblance and concept are too close to be just a coincidence..
Did not expect this from a big German agency working on Mercedes.. Shame!

Original reference (As found on Adforum):
http://www.adforum.com/adfolio/reel_detail.asp?ID=48734&TDI=VDKDVUvW

Title "Happy New Year..."
Agency Rafineri
City Istanbul
Advertiser Lassa
Brand Name Lassa Snoways
Business Sector Tires, Accessories, Oil, Petrol, Gasoline
Campaign Name New Year Tree
Date of First Publication 10/12/2003
Market Turkey
Country of Production Turkey
Language English
Type Magazine
Tagline Speciall designed for a happy new year

Art Director Murat Arli
Copywriter Karpat Polat
Account Director Burcu Senunver
Graphic Designer Erol Gunes

capobvious's picture
capobvious
68 pencils

and the turks did it better, too.

matks's picture
matks
475 pencils

Agree, they've even put it in a winter scenery.

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