Mercedes-Benz: Christmas tree

Our Christmas present for you: 75 Euro bonus, if you buy a set of snow tires.

Advertising Agency: Mercedes-Benz Hamburg, Germany
Art Director: Eugen Trubatschow
Copywriter: Christoph Rieckmann
Published: December 2007

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jazarah's picture
1262 pencils


Olafski001's picture
1193 pencils

very forced
and still not clear

Duckman's picture
520 pencils

The problem here is mirrored picture.

Trifles make perfection, and perfection is no trifle.

R. Rinaldi's picture
R. Rinaldi
686 pencils

May the FORCE be with you.

kgeiger's picture
7144 pencils

I think this is ok. Not spectacular, but ok.

Outroupistache's picture
6 pencils

It would be OK.. if this ad wasn't done already in 2003 by a Turkish agency..
The resemblance and concept are too close to be just a coincidence..
Did not expect this from a big German agency working on Mercedes.. Shame!

Original reference (As found on Adforum):

Title "Happy New Year..."
Agency Rafineri
City Istanbul
Advertiser Lassa
Brand Name Lassa Snoways
Business Sector Tires, Accessories, Oil, Petrol, Gasoline
Campaign Name New Year Tree
Date of First Publication 10/12/2003
Market Turkey
Country of Production Turkey
Language English
Type Magazine
Tagline Speciall designed for a happy new year

Art Director Murat Arli
Copywriter Karpat Polat
Account Director Burcu Senunver
Graphic Designer Erol Gunes

capobvious's picture
68 pencils

and the turks did it better, too.

matks's picture
475 pencils

Agree, they've even put it in a winter scenery.

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