Mercedes-Benz: Chair

Mercedes-Benz: Chair

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Designer: Simon Redwood
Photographer: Lewis Mulatero
Executive Creative Director: Nick Worthington
Art Directors: Bradley Averill, Simone Louis
Copywriter: Simone Louis, Bradley Averill
Agency Producers: Paul Courtney, Gabrielle Buckle
Account Director: Scott Coldham
Account Manager: Janelle Van Wonderen

Your rating: None Average: 6.3 (6 votes)

Comments

Submitted by ahmed ragheb on Sun, 2008-05-18 04:57.

AM NOT GONNA READ ALL OF THIS

jungle boy's picture
Submitted by jungle boy on Mon, 2008-05-19 00:07.

dint make me read the copy completely...

Submitted by reactor on Mon, 2008-05-19 03:37.

I think the target group will find this campaign interesting. And see how cleverly they have brought Mercedes-Benz(for those who read it completely)into the story without really pushing the issue. Different positioning and a fresh strategy against other car ads. And these type of ads are planned for upscale in-flight magazines, where people have the time to read.

Submitted by ahmed ragheb on Mon, 2008-05-19 08:33.

NT that MUCH !!! : P

Submitted by Whitefang on Mon, 2008-05-19 20:48.

not interesting at all. C-

Submitted by RM on Mon, 2008-05-19 23:03.

Nice copy, I liked it. How could anyone not want to read this, because after all I found this ad more fascinating than any other on this page!

Submitted by biplob on Tue, 2008-05-20 06:27.

perfectly ordinary

Shanty Mathew's picture
Submitted by Shanty Mathew on Tue, 2008-05-20 06:37.

You mean that the only thing that separates a Mercedes-Benz from any 'ordinary' car is an 'inexplicable fascination'? Sweet. And this inexplicable drivel seeks to masquerade as an ad?

"Advertising sucks... ever so gently."