Mercedes-Benz: Chair
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Designer: Simon Redwood
Photographer: Lewis Mulatero
Executive Creative Director: Nick Worthington
Art Directors: Simone Louis
Copywriter: Simone Louis
Agency Producers: Paul Courtney, Gabrielle Buckle
Account Director: Scott Coldham
Account Manager: Janelle Van Wonderen
8 Comments
AM NOT GONNA READ ALL OF THIS
dint make me read the copy completely...
I think the target group will find this campaign interesting. And see how cleverly they have brought Mercedes-Benz(for those who read it completely)into the story without really pushing the issue. Different positioning and a fresh strategy against other car ads. And these type of ads are planned for upscale in-flight magazines, where people have the time to read.
Reactor
NT that MUCH !!! : P
not interesting at all. C-
Nice copy, I liked it. How could anyone not want to read this, because after all I found this ad more fascinating than any other on this page!
perfectly ordinary
You mean that the only thing that separates a Mercedes-Benz from any 'ordinary' car is an 'inexplicable fascination'? Sweet. And this inexplicable drivel seeks to masquerade as an ad?
"Advertising sucks... ever so gently."
"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy