Mercedes-Benz: Chair

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Designer: Simon Redwood
Photographer: Lewis Mulatero
Executive Creative Director: Nick Worthington
Art Directors: Simone Louis
Copywriter: Simone Louis
Agency Producers: Paul Courtney, Gabrielle Buckle
Account Director: Scott Coldham
Account Manager: Janelle Van Wonderen

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8 comments

ahmed ragheb's picture
ahmed ragheb
297 pencils

AM NOT GONNA READ ALL OF THIS

jungle boy's picture
jungle boy
196 pencils

dint make me read the copy completely...

reactor's picture
reactor
294 pencils

I think the target group will find this campaign interesting. And see how cleverly they have brought Mercedes-Benz(for those who read it completely)into the story without really pushing the issue. Different positioning and a fresh strategy against other car ads. And these type of ads are planned for upscale in-flight magazines, where people have the time to read.

Reactor

ahmed ragheb's picture
ahmed ragheb
297 pencils

NT that MUCH !!! : P

Whitefang's picture
Whitefang
509 pencils

not interesting at all. C-

RM's picture
RM
419 pencils

Nice copy, I liked it. How could anyone not want to read this, because after all I found this ad more fascinating than any other on this page!

biplob's picture
biplob
8 pencils

perfectly ordinary

Shanty Mathew's picture
Shanty Mathew
130 pencils

You mean that the only thing that separates a Mercedes-Benz from any 'ordinary' car is an 'inexplicable fascination'? Sweet. And this inexplicable drivel seeks to masquerade as an ad?

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

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