Mercedes-Benz: Bull

So that nothing happens – even when the unthinkable happens. The Pre-Safe Brake, an innovation from Mercedes-Benz Intelligent Drive.

Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany
Chief Creative Officers: Tobias Grimm, Jens Pfau
Creative Directors: Hans-Peter Sporer, Heiko Notter
Art Directors: Thimon Machatzke, Hans-Peter Sporer
Copywriters: Heiko Notter, Simon Urban
Photographer: Ralph Baiker

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2 comments

macpics's picture
macpics
345 pencils

I would have thought that Mercedes was able to make better concept...

Austin Video Production's picture
Austin Video Pr...
758 pencils

Doesn't work for me.

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