Funny, I always thought it would be something a little more spectacular - an epic battle with a hunter or a tiger. Or a territory war with another family. Or a forest fire. So this is it. This is how it's going to end. But getting hit by a car is cool too, I guess. I mean, it's not so distinctive, but I'm sure all the ladies would... wait a minute, why am I still alive?
He's alive because with ABS, ESP, ILS and BAS Brake Assist the road is a safer place to be. For everybody.
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Deneke von Weltzien
Creative Directors: Thimoteus Wagner, Christian Fritsche
Art Director: Jonas Keller
Copywriters: Daniel Pieracci, Christian Anhut
Graphic Designer: Dennis Wagner