Mercedes-Benz BlueEFFICIENCY: Lizard

Mercedes-Benz BlueEFFICIENCY: Lizard
Average: 5 (35 votes)

The eco-sensitive BlueEFFICIENCY C-Class.
One day, nature will return the favour.

Advertising Agency: BBDO, Singapore
Creative Director: Danny Searle
Copywriter: Ravi Eshwar
Art Director: Brad Wilson
Copywriter: Boyd Champness
Retoucher: Marvin Yang
Photographer: Stryke and Eric Ng / Shooting Gallery Asia
Photographer: Andy Wee
Account managers: Edwin Tay, Jin Ooi

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20 comments

talkingisfree's picture
2173 pencils
talkingisfreeMonday, February 14, 2011 - 05:45

One is enough

Ron Burgundy's picture
1666 pencils
Ron BurgundyMonday, February 14, 2011 - 06:24

Very cool way to show Eco friendly without hugging bears

Davai's picture
585 pencils
DavaiMonday, February 14, 2011 - 06:03

This insight has been used so many times...

luispedromendezb's picture
104 pencils
luispedromendezbMonday, February 14, 2011 - 07:19

I would love to see them. Could you share them with us Davai?

Davai's picture
585 pencils
DavaiMonday, February 14, 2011 - 07:45

This is one old example. Hard to find them all.
(by betc euro rscg paris, if i remember)

http://www.youtube.com/watch?v=Z1vJZ-qYz6E

luispedromendezb's picture
104 pencils
luispedromendezbMonday, February 14, 2011 - 11:24

Thanks Davai. That was a nice ad. I still wouldn't say these were lifted from that one or even inspired. There could be other ones which resemble these but I'm seeing this idea for the first time and I liked it.

dadada's picture
1723 pencils
dadadaMonday, February 14, 2011 - 06:10

i think it need a intellectual gymnastic to get the point.

Everybody is creative, be yourself.

luispedromendezb's picture
104 pencils
luispedromendezbMonday, February 14, 2011 - 07:55

I don't think these have got anything to do with intellect. I took me a while to 'spot' the idea, after that everything fell in place. It works for me if it's original.

Brainsoup's picture
112 pencils
BrainsoupMonday, February 14, 2011 - 06:55

love it

CreativeNinja's picture
129 pencils
CreativeNinjaMonday, February 14, 2011 - 10:08

Don't need to go so far to get "reference"
http://adsoftheworld.com/media/tv/bridgestone_karma ----> Same concept

luispiter's picture
2758 pencils
luispiterMonday, February 14, 2011 - 10:55

i like it...

mr.x's picture
825 pencils
mr.xMonday, February 14, 2011 - 12:48

I don't get it. How is nature returning the favour in these ads? By blocking the license plate?....

shahidali's picture
4056 pencils
shahidaliMonday, February 14, 2011 - 23:41

Mr. X, i guess, you are right.

shahid

shaun1800's picture
283 pencils
shaun1800Tuesday, February 15, 2011 - 00:08

@mr.x Because it's a speed camera, if the cops can't see the plate then they can't identify you and book you....

mr.x's picture
825 pencils
mr.xTuesday, February 15, 2011 - 03:33

Okay.... it's a speed camera. That explains it.

Lazarus's picture
1392 pencils
LazarusTuesday, February 15, 2011 - 11:05

Average.

Glut's picture
4083 pencils
GlutTuesday, February 15, 2011 - 11:08

Not cool way to show Eco friendly. Comparing eco favours in return of one less speeding ticket??

Ron Burgundy's picture
1666 pencils
Ron BurgundyTuesday, February 15, 2011 - 12:51

then he uses that money he saved not paying the ticket and buys carbon credits..........and some Funions

mr.x's picture
825 pencils
mr.xTuesday, February 15, 2011 - 14:32

Agree on that.

kleenex's picture
16792 pencils
kleenexTuesday, February 15, 2011 - 13:00

Not really loving it.