Mercedes-Benz BlueEFFICIENCY: Lizard

The eco-sensitive BlueEFFICIENCY C-Class.
One day, nature will return the favour.

Advertising Agency: BBDO, Singapore
Creative Director: Danny Searle
Copywriter: Ravi Eshwar
Art Director: Brad Wilson
Copywriter: Boyd Champness
Retoucher: Marvin Yang
Photographer: Stryke and Eric Ng / Shooting Gallery Asia
Photographer: Andy Wee
Account managers: Edwin Tay, Jin Ooi

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20 comments

talkingisfree's picture
talkingisfree
2569 pencils

One is enough

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Very cool way to show Eco friendly without hugging bears

Davai's picture
Davai
608 pencils

This insight has been used so many times...

luispedromendezb's picture
luispedromendezb
104 pencils

I would love to see them. Could you share them with us Davai?

Davai's picture
Davai
608 pencils

This is one old example. Hard to find them all.
(by betc euro rscg paris, if i remember)

http://www.youtube.com/watch?v=Z1vJZ-qYz6E

luispedromendezb's picture
luispedromendezb
104 pencils

Thanks Davai. That was a nice ad. I still wouldn't say these were lifted from that one or even inspired. There could be other ones which resemble these but I'm seeing this idea for the first time and I liked it.

dadada's picture
dadada
1719 pencils

i think it need a intellectual gymnastic to get the point.

Everybody is creative, be yourself.

luispedromendezb's picture
luispedromendezb
104 pencils

I don't think these have got anything to do with intellect. I took me a while to 'spot' the idea, after that everything fell in place. It works for me if it's original.

Brainsoup's picture
Brainsoup
110 pencils

love it

CreativeNinja's picture
CreativeNinja
133 pencils

Don't need to go so far to get "reference"
http://adsoftheworld.com/media/tv/bridgestone_karma ----> Same concept

luispiter's picture
luispiter
2756 pencils

i like it...

mr.x's picture
mr.x
952 pencils

I don't get it. How is nature returning the favour in these ads? By blocking the license plate?....

shahidali's picture
shahidali
4063 pencils

Mr. X, i guess, you are right.

shahid

shaun1800's picture
shaun1800
291 pencils

@mr.x Because it's a speed camera, if the cops can't see the plate then they can't identify you and book you....

mr.x's picture
mr.x
952 pencils

Okay.... it's a speed camera. That explains it.

Lazarus's picture
Lazarus
1490 pencils

Average.

Glut's picture
Glut
3947 pencils

Not cool way to show Eco friendly. Comparing eco favours in return of one less speeding ticket??

Ron Burgundy's picture
Ron Burgundy
1636 pencils

then he uses that money he saved not paying the ticket and buys carbon credits..........and some Funions

mr.x's picture
mr.x
952 pencils

Agree on that.

kleenex's picture
kleenex
26358 pencils

Not really loving it.

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